Summary
Overview
Work History
Education
Skills
Certifications And Extra Skills
Affiliations
Languages
References
Timeline
Generic

Gina Holton

Austin,TX

Summary

Communications professional with 20 years of experience in marketing and digital communications. Proven expertise in brand building and public awareness, enhancing health and safety product campaigns through strategic content creation and media relations. Demonstrated ability to manage complex communication initiatives and collaborate with teams and vendors. Strong writing and editing skills focused on marketing and brand promotion.

Overview

24
24
years of professional experience

Work History

Information Specialist IV

Department of State Health Services
Austin, TX
08.2022 - Current
  • Coordinate multi-million-dollar digital media campaigns to enhance brand visibility.
  • Lead and mentor communication professionals, fostering team development and expertise.
  • Develop analytics reporting to evaluate marketing campaign effectiveness.
  • Provide strategic communications advice on campaign content development.
  • Create brand-aware content across diverse media platforms.
  • Manage and update DSHS website to ensure relevant information delivery.
  • Collaborate with internal teams and external partners to execute communication campaigns.

German Language Instructor

Temple ISD
Temple, TX
09.2019 - 05.2022
  • German language curriculum, content creation, and implementation.
  • Lesson planning, classroom management, and communication skills.
  • Implemented the use of technology to enhance the program experience.

Artist Assistant

Institute of Art & Glass
Koblenz, Germany
05.2013 - 02.2016
  • Personal assistant for German professional artist, Joachim Klauer.
  • Promoted art shows at galleries, and assisted the artist in creating new work.

Manager

Café Libre
Höhr-Grenzhausen, Germany
12.2014 - 12.2015
  • Managed a Spanish-style café and art gallery.
  • Accounting, inventory management, operation of cafe machinery and menu preparation.
  • Booked musicians and artists shows for concerts and exhibitions.

Community & Economic Development Representative

Pedernales Electric Cooperative
Johnson City, TX
08.2010 - 04.2013
  • Developed, designed, and delivered workshops and keynote presentations.
  • Led planning and development sessions as a professional facilitator for non-profit boards of directors and other leadership teams.
  • Developed all marketing materials promoting workshops and training.
  • Grant writing that secured more than 6 million dollars in funding for Texas non-profit groups.
  • Secured an official Texas Historical Marker for the organization.
  • Planned and executed a large-scale, high-profile event unveiling the historical marker, with former President Lyndon Baines Johnson's family, and former Texas Governor Rick Perry as guests.

Communications Editor

Pedernales Electric Cooperative
Johnson City, TX
10.2004 - 08.2010
  • Project Manager for Texas Co-op Power magazine features a series; circulation of more than 300,000.
  • Created and designed content for brand campaigns, social media, website, print, and radio advertisements.
  • Produced commercials and video reports annually for the company's shareholders.

Publications Specialist

Hispanic Chamber Of Commerce
Austin, TX
01.2001 - 04.2004
  • Created marketing and promotional materials, including the Chamber newsletter, and managed the company website.
  • Other duties included selling advertising space within the newsletter, planning and support for monthly networking events, large-scale event planning and coordination, and workshop facilitation.

Education

Bachelor of Arts - Spanish & International Business

St. Edward's University
Austin, TX
01.2001

Skills

  • Digital marketing
  • Social media management
  • Media relations
  • Graphic design
  • Copywriting and editing
  • Nonprofit communications
  • Process improvement
  • Internal communications
  • Employee management
  • Accessibility and plain language
  • Microsoft Suite
  • Google Suite
  • Adobe Creative Suite
  • Content management systems
  • Google Ads and Analytics
  • Film and television production

Certifications And Extra Skills

  • Mexico Trade Center Small Business Certification
  • Trilingual, English, Spanish & German
  • Published Writer for Pflugerville Pflag, El Mundo, Austin Weekly
  • Grant Writing Training Completed

Affiliations

  • Musical and Visual Artist
  • Mom of the year

Languages

Spanish
Professional
German
Elementary

References

Kelsey Cler, Communications Manager, Department of State Health Services

Alysia Cook, Principal, Strategic Opportunities LLC

Patrick Kennedy, Lead Product Marketing Manager, Roland Drums USA

Reference contact information available upon request

Timeline

Information Specialist IV

Department of State Health Services
08.2022 - Current

German Language Instructor

Temple ISD
09.2019 - 05.2022

Manager

Café Libre
12.2014 - 12.2015

Artist Assistant

Institute of Art & Glass
05.2013 - 02.2016

Community & Economic Development Representative

Pedernales Electric Cooperative
08.2010 - 04.2013

Communications Editor

Pedernales Electric Cooperative
10.2004 - 08.2010

Publications Specialist

Hispanic Chamber Of Commerce
01.2001 - 04.2004

Bachelor of Arts - Spanish & International Business

St. Edward's University

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