Gina Laws
San Diego,United States
Summary
Seasoned Consultant with background in developing and implementing successful business strategies. Strong track record in identifying opportunities for operational improvement, driving efficiency, and facilitating change management initiatives. Demonstrated skills in project management, strategic planning and team leadership. Significant contributions made to enhance organizational growth and profitability in previous roles.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sr. Sales & Business Dev Consultant
Laws Consulting Group
San Diego, United States
01.2018 - Current
- Marketing achievements - meeting and exceeding financial targets when adherence to predetermined metrics are closely monitored, analyzed and enforced
- Demonstrated knowledge of each stage of the sales cycle and process
- Collaborate closely with Regional sales team
- Created comprehensive reports on project progress and results for clients.
- Conducted research and analysis of market trends, customer behaviors, and competitive landscape.
- Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
- Advised senior management on strategic planning, financial forecasting, budgeting, operations optimization, organizational design, process reengineering .
- Drafted proposals outlining solutions to identified issues in the organization.
- Analyzed key performance indicators to identify effective strategies.
- Analyzed company's expenditures and developed financial models.
Director of Sales & Strategic Partnerships
AMD
San Diego
05.2022 - 03.2024
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Sales increase 22% quarter over quarter
- Identified, developed and maintained relationships with key customers and partners.
- Developed and implemented sales strategies to maximize revenue growth.
- Created detailed reports on sales performance metrics and trends.
- Analyzed customer feedback to identify areas for improvement in products and services.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
Director of Sales and Marketing
Byram Healthcare
03.2020 - 05.2022
- Coordinated nationwide efforts with sales and marketing teams of diabetes supply manufacturers
- Collaborated with Dexcom, Tandem, Medtronic, and Abbott on joint programs
- Facilitated collaboration among nationwide remote teams in various sectors
- Devised comprehensive marketing strategies aligned with growth objectives
- Uphold regulatory standards, including HIPAA compliance
- Offer extensive knowledge in digital ecosystem design
- Crafted effective messaging strategies
- Represent brand by evaluating materials from manufacturers, regional partners and agencies
- Developed and implemented sales and marketing plans to maximize profitability.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Conducted market research to assess the effectiveness of existing products and services.
- Generated leads through networking, cold calling, email campaigns.
- Collaborated with leadership teams on product launches, strategy development.
- Conducted regular checks on competitor movements
- Created pricing strategies for diverse offerings based on market analysis
Director of Sales and Operations
Anchor Audio
San Diego, United States
01.2018 - 04.2020
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Negotiated agreements with suppliers and distributors
- Contributed to formulating long-term goals for organizational milestones
- Qualified clients, crafted custom proposals, and prepared contracts
- Crafted and advised on product positioning, packaging, and pricing strategies
- Sustained sales volume by monitoring supply-demand dynamics
- Set performance targets and key performance indicators (KPIs)
- Analyzed competitive landscape to inform product roadmap planning decisions.
- Directed all aspects of the sales cycle from initial contact through successful closure of deals.
- Hired and trained talented employees to build valuable, skilled sales team.
Regional Channel Sales Manager
ESET North America
San Diego, United States
01.2011 - 01.2015
- Monitored competitive activities in the market and developed strategies for increasing market share.
- Analyzed sales data from multiple channels to identify trends and opportunities for improvement.
- Organized training sessions for channel partners on new product launches and updates.
- Collaborated with marketing teams to develop value-added services that could be offered through partner channels.
- Prepared periodic forecasts based on market insights and customer requirements.
- Developed and executed an effective channel sales strategy to maximize customer satisfaction.
- Grew sales in region 25% quarter over quarter
- Trained and equipped channel partners on company products, services, potential customers and proven sales and service practices in specific industry and market.
Sr. Sales Manager
Fortinet
Sunnyvale, CA
01.2011 - 01.2013
- Created reports on customer satisfaction, sales forecasts and product launches.
- Analyzed competitor activity to develop competitive pricing models for potential clients.
- Established relationships with key customers and industry partners to maximize profitability.
- Implemented innovative marketing campaigns to promote products or services.
- Developed comprehensive presentations outlining products and services features and benefits.
- Responsible for meeting or exceeding monthly revenue targets set by senior management.
- Developed and implemented sales strategies to increase profits and expand market share.
Territory Sales Manager
Quest Software
San Diego, United States
01.2007 - 01.2011
- Provided technical advice and product training to customers and staff on product features, benefits, and uses.
- Led team meetings to ensure effective communication among all members of the sales team.
- Collaborated with marketing teams to develop campaigns that will drive more sales in the territory.
- Engaged in cold calling activities to generate leads for potential new customers.
- Maintained a detailed database of customers including contact information, order history, preferences.
- Created and managed relationships with key customers in the region.
- Achieved sales targets and grew revenue 17% year over year
Education
Bachelor of Arts (BA) - Mass Communications, Journalism and PR
University of Wisconsin-Milwaukee
Master of Business Administration - MBA
Skills
- Financial Cost Analysis
- Strategic Lead Development
- Client Retention and Expansion
- Demand Generation
- Sales Analytics
- Multi-Channel Campaigns
- Sales Automation
- Sales Team Development
- Business-to-Business Sales
- Sales Enablement
- Budget Management
- Conversion Rate Optimization (CRO)
- Salesforce
- Cross Functional Collaboration
- Sales Campaign Management
- Performance Assessments
- Goal Setting
Awards
Women of the Channel Award 2014
Languages
German (Professional Working)
Certification
- Certified Professional Sales Person (CPSP)
- Certified Professional Sales Leader (CPSL)
- Certified Miller Heiman Sales Strategy Approach
Timeline
Director of Sales & Strategic Partnerships
AMD
05.2022 - 03.2024
Director of Sales and Marketing
Byram Healthcare
03.2020 - 05.2022
Sr. Sales & Business Dev Consultant
Laws Consulting Group
01.2018 - Current
Director of Sales and Operations
Anchor Audio
01.2018 - 04.2020
Regional Channel Sales Manager
ESET North America
01.2011 - 01.2015
Sr. Sales Manager
Fortinet
01.2011 - 01.2013
Territory Sales Manager
Quest Software
01.2007 - 01.2011
- Certified Professional Sales Person (CPSP)
- Certified Professional Sales Leader (CPSL)
- Certified Miller Heiman Sales Strategy Approach
Bachelor of Arts (BA) - Mass Communications, Journalism and PR
University of Wisconsin-Milwaukee
Master of Business Administration - MBA
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