Girma Tegene Demessie

Results-driven management and development expert with more than 10 years of experience in stakeholder engagement, strategic planning, consultancy, research, and training. Strong communication, analytical, and critical thinking skills, combined with a passion for continuous improvement and success.

• Earned a PhD in Management Sciences from IIT Kanpur, India, with research focused on green marketing orientation and sustainability.
• Published peer-reviewed articles in reputable journals such as Cogent Business & Management and Journal of Global Marketing.
• Presented papers at prestigious international conferences, including the American Marketing Association (AMA) and ANZAM.
• Served as Dean of the College of Business and Economics at Mekelle University, leading academic, administrative, and strategic initiatives.
• Provided consultancy services and market feasibility studies for government institutions, NGOs, and private companies in Ethiopia.
• Designed and delivered high-impact training programs in entrepreneurship, project management, and strategic planning for managers, TVET leaders, and small business owners.

• American Marketing Association
• Journal of African Business Studies

• 2016: Organizing 25th anniversary of CBE
• 2016: Member of fund raising committee
• 2016: Member of five year strategic plan taskforce
• 2015: Organizing conference on Eco Municipality Conference
• 2014: Promoting Eco municipalities
• 2013: Organizing national conference on Loan & Investment

• 2015: Girma Tegene, Goitom Abera, Kibrom Aregawi: An Investigation of the Entrepreneurial Intention among University Students in Ethiopia: Determinants & Implications (A case study in Mekelle and Adi-grat Universities).
• 2013: Girma Tegene, Temesgen Belayneh, PhD, Hailay Gebretinsae Beyene, PhD: The Impact Of Information Technology On The Marketing Performance Of Medium And Large Financial Service Enterprises.
• 2011: Hailay Gebretinsae, Dereje Teklemariam, Girma Tegene: The Quest for Public-Private Partnership in Electric Supply for Improved Livelihood: Evidence from Rural Towns of Tigray.
• 2011: Fredu Nega, Weldegebriel Abrham, Gebreegizhabher Gebreyohannes, Girma Tegene: Impact of Water Supply Infrastructure and their Services on the Livelihood of Rural Inhabitants: Empirical Evidence from Rural Tigray.

• 2017: Market feasibility study for furniture products, Maichew Particleboard Manufacturing Plc.
• 2017: Strategy Development for Mesfin Industrial Engineering PLC
• 2016: Research on Challenges and Opportunity of Investment in Mekelle City.
• 2016: Assessment of Poverty and Evaluation of Poverty Reduction Strategies in the Tigrai Region.
• 2017: Block Grant Formula for Afar Regional State.

• 2017: Project Management training for directors and heads of Technical and Vocational Education and Training (TVET) Institutes, Addis Ababa sponsored by World Bank.
• 2017: Strategic Management Process, Managers of Mesfin Industrial Engineering and Mesobo Cement Factory
• 2017: Strategic Planning and Fund Attraction training for principals of primary and high schools.
• 2016: Entrepreneurship & Business Plan Preparation training for micro & small business owners.
• 2012: Entrepreneurship Development training for employees of the Youth Association of Tigray.
• 2011: Monitoring & Evaluation training for employees of the Transport and Construction Bureau.
• 2011: Entrepreneurship Development training for the graduating class of Mekelle University.
• 2005: Management Functions (Planning, Organizing, Leading, and Controlling) training for district leaders of Tigray regions.

• 2024: Demessie, G. T., & Shukla, A. Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2348442
• 2023: Demessie, G. T., & Shukla, A. The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country. Journal of Global Marketing, 36(3), 193–209. https://doi.org/10.1080/08911762.2023.2198493
• 2015: Girma T., Adonay A., Hagos Tekuye: Women’s Participation in Public Administration in Tigray, Ethiopia: Institutional Policy Success with Cultural Challenge.
• 2014: Ataklit A., Girma T.: Assessment Of Export Marketing Strategy On The Export Performance Of Ethiopian Garment And Textile Industry.