Gladys Gutierrez
Playa Del Rey,CA
Summary
Strategic account leader with a strong background in driving partnerships, experiential activations, and media planning for global brands. Leverages data-driven insights to create culturally relevant campaigns that enhance engagement and client ROI. Leads cross-functional teams and successfully manages high-stakes launches while fostering enduring client relationships across diverse markets.
Overview
1
1
Language
2027
2027
years of professional experience
Work History
Client Solutions Manager
TikTok
03.2021 - Current
- Managed a $12M annual account portfolio across top-tier AAA publishers, entertainment properties, and mobile studios, driving end-to-end account operations, retention, and growth.
- Accounts Managed: Activision, Blizzard, Bethesda, Nintendo, PlayStation, EA, Ubisoft, Riot Games, and various high-volume mobile game developers.
- Oversaw daily campaign optimizations and troubleshot operational workflows alongside Product, Engineering, and Design teams to consistently maximize client ROI.
- Spearheaded multi-variant measurement programs—including Brand Lift, Conversion Lift, A/B testing, and first-to-market Alpha/Beta ad product rollouts—delivering actionable insights that strengthened client acquisition and retention strategies.
Sales Planner/Strategist
FANDOM.com
- Managed $8M+ annual account portfolio across marquee entertainment, gaming, and studio partners.
- Client Portfolio: Warner Bros. (including Gaming), Paramount, Universal (including Theme Parks), Apple, Hulu, Disney, MARVEL, IMAX, PlayStation, ArenaNet, and Loot Crate.
- Analyzed campaign performance alongside platform engagement data to validate reach, secure repeat renewals, and expand year-over-year revenue.
- Directed cross-functional teams across creative, production, and ad ops to execute custom digital campaigns and high-profile live activations on time, including the 2018 New York Comic Con Gaming Lounge (Hulu) and the DC Universe Hub.
Account Manager
AutoTrader.com
- Strategic account partner across a $15M+ annual portfolio, collaborating with a team of five Account Executives to execute multi-market media strategies.
- Client Roster: National Honda, Acura, Mitsubishi, Suzuki, and regional Local Dealer Associations.
- Analyzed campaign performance reports to identify optimization opportunities and support renewal discussions.
Senior Media Planner
Conill Advertising
- Enterprise Portfolio & Media Planning
Led digital and print media planning within account teams managing over $70M+ in combined annual multi-channel ad spend spanning TV, digital, outdoor, and experiential activations. - Accounts Managed: Toyota, Lexus, T-Mobile, and the Surfrider Foundation.
- Curated target digital publisher networks, print partners, and culturally relevant media outlets for major vehicle rollouts, helping propel flagship models, including the Tundra, Highlander, Prius, and Camry, to top market sales rankings.
Education
Bachelor of Science - Cognitive Science + Computing Specialization
UCLA
Los Angeles, CASkills
- TikTok/Meta Ad Managers
- Multi-Channel Marketing Campaigns
- Analytics
- Digital Ad Platforms
- Ad Serving / Verification Platforms
- Diversity Marketing
- Sales reporting
- Creative Campaign Development
- Advanced Excel Formulas
- Visual Depiction of Data
- Project Management
- Data visualization
- CGI/Animated Creative Production
- Hispanic Market
LANGUAGES
Spanish
Native or Bilingual
Interests
Ocean Conservation, E-Bikes, Travel, Food
Timeline
Client Solutions Manager
TikTok
03.2021 - Current
Sales Planner/Strategist
FANDOM.com
Account Manager
AutoTrader.com
Senior Media Planner
Conill Advertising
Bachelor of Science - Cognitive Science + Computing Specialization
UCLA