Grace Holt
Baraboo
Summary
Marketing, Finance and Management student at the University of Wisconsin–Madison with experience in marketing operations, business analytics and cross-functional project management. Skilled in leveraging data, marketing technology and process improvement to support strategic decision-making and drive operational efficiency. Passionate about solving business challenges in the agricultural and financial industries.
Overview
3
3
years of professional experience
Work History
Marketing Intern
Compeer Financial
Sun Prairie
05.2026 - Current
- Analyzed marketing performance using Data Studio, Google Analytics 4, Datorama and Excel to identify trends and support data-driven recommendations across marketing initiatives.
- Developed interactive marketing dashboards in Data Studio by integrating multiple data sources, transforming campaign and website data into actionable insights that supported business decision-making.
- Standardized marketing operations by developing 15+ workflow maps, project templates, and process documents, enhancing onboarding and ensuring consistent execution across marketing team.
- Organized and optimized 500+ digital marketing assets in Brandfolder using SEO-focused tagging strategies, increasing internal searchability and improving asset management.
- Collaborated with 6+ cross-functional teams, including marketing analytics, paid media, client education, events, business partners and client experience to support enterprise marketing initiatives.
- Managed campaign execution by creating UTM tracking links and updating Salesforce Marketing Cloud campaigns, enabling effective reporting and performance measurement.
Server
Baraboo Burger Co.
Baraboo
04.2023 - Current
- Delivered exceptional customer service while managing competing priorities in fast-paced, high-volume environment.
- Built communication, teamwork, and problem-solving skills through daily customer interactions.
Sales & Marketing Intern
Baraboo Awning
Baraboo
05.2025 - 08.2025
- Conducted nationwide market research with Power BI and internal sales data, identifying prospective dealers and expansion opportunities that informed strategic planning.
- Built targeted prospect lists and delivered data-driven recommendations supporting customer acquisition and business development efforts.
- Assisted with inventory analysis, streamlined sales operations, and supported customer projects while collaborating with installation and service teams to enhance project execution.
Education
BBA - Marketing, Finance & Management
University of Wisconsin-Madison
Madison, WI05-2027
Skills
- Data Studio
- Google Analytics 4 (GA4)
- Datorama
- Salesforce/Salesforce Marketing Cloud
- Marketing Analytics
- Data Visualization
- Marketing Operations
- Market Research
- Marketing Strategy
- Campaign Management
- Brandfolder
- CoSchedule
- Cross-Functional Collaboration
- Microsoft Office Suite
Timeline
Marketing Intern
Compeer Financial
05.2026 - Current
Sales & Marketing Intern
Baraboo Awning
05.2025 - 08.2025
Server
Baraboo Burger Co.
04.2023 - Current
BBA - Marketing, Finance & Management
University of Wisconsin-Madison