GRACE PORTER
Charleston
Overview
5
5
years of professional experience
Work History
Marketing Strategy Consultant (Academic Project)
Evolve Community Foundation
Baltimore
01.2025 - 05.2025
- Developed a digital marketing strategy for a nonprofit as part of a four-credit university consulting course
- Planned Google Search and Display campaigns using a $10,000 Google Ad Grants budget
- Conducted audience research and audited ad performance to improve CTR, conversions, and engagement
Vice President of Risk Management
Alpha Chi Omega Sorority
11.2023 - 11.2024
- Personally planned and oversaw 7 large-scale events annually across multiple local venues, while also supporting the planning and execution of additional events as Assistant VP, managing event logistics, contracts, insurance/COIs, and compliance for a 500-member chapter
- Managed a $50,000 per semester budget ($100,000 annually) and served as the primary liaison between venues, vendors, university officials, and executive leadership; selected to attend Alpha Chi Omega Leadership Academy at national headquarters in Indianapolis, strengthening skills in risk management, operations, and leadership
Intern
Clarke and Company Benefits
Columbia
11.2023 - 05.2024
- Assisted with commission tracking, insurance claims processing, and payout coordination, collaborating with internal employees to support accurate reporting and day-to-day operations
Client Services
Belleza Salon
Charleston
10.2020 - 01.2022
- Supported client experience through professional service and hospitality
- Supported marketing efforts through photo and video content creation for salon and stylist social media pages
Education
Bachelor of Arts - Advertising, Business Administration
School of Journalism And Mass Communications, University of South Carolina
Columbia, SC05.2026
Skills
- Google Ads
- Campaign strategy
- Audience research
- Keyword research
- Performance analysis
- Programmatic advertising
- Graphic design
- Canva
- Excel
- PowerPoint
Leadership And Activities
- Alpha Chi Omega Sorority, Social Chair, 11/01/23, 11/01/25, Planned and coordinated multiple Greek life social events each semester in collaboration with sororities and fraternities, strengthening inter-chapter relationships and organizing a philanthropy event that raised $3,000 for domestic violence prevention
- Alpha Chi Omega Sorority, Assistant Vice President of Standards, 11/01/23, 11/01/25, Attended weekly executive board meetings and assisted in managing sensitive conversations and conflict resolution among members, working closely with chapter leadership to uphold organizational standards, values, and accountability expectations
- University of South Carolina Advertising Club, Member, 01/01/24, Present, Participate in discussions and workshops focused on advertising strategy, branding, and industry trends., Network with professionals and peers to strengthen creative and strategic marketing skills.
Timeline
Marketing Strategy Consultant (Academic Project)
Evolve Community Foundation
01.2025 - 05.2025
Vice President of Risk Management
Alpha Chi Omega Sorority
11.2023 - 11.2024
Intern
Clarke and Company Benefits
11.2023 - 05.2024
Client Services
Belleza Salon
10.2020 - 01.2022
Bachelor of Arts - Advertising, Business Administration
School of Journalism And Mass Communications, University of South Carolina