Summary
Overview
Work History
Education
Skills
Timeline
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Stephen Lewis

Stephen Lewis

Tucson,AZ

Summary

Experienced in delivering end-to-end marketing solutions within the self-storage industry, with a focus on customer success, operational excellence, and business growth. Skilled in crafting and executing digital marketing strategies that drive user engagement, improve website usability, and optimize conversion rates. Passionate about using data-driven insights and digital tools to help businesses grow and scale, with a hands-on approach to delivering results.

Overview

9
9
years of professional experience

Work History

Senior Marketing Strategy Team Lead

Automatit Inc.
Tucson, AZ
08.2023 - Current
  • Manage team of digital marketing strategists, creating, implementing, and optimizing ad campaigns in Google Ads and Meta.
  • Analyze website data from Google Analytics and a variety of web tracking tools to formulate Cost Per Acquisition-based strategies.
  • Make data-based decisions to optimize website usability and reduce user friction on the web.
  • Facilitate onboarding of new clients, local search optimization, and SEO.
  • Manage over 200 Google and Facebook Ad accounts, preparing monthly reports and analysis.
  • Experience comparing current data trends and year-over-year data to formulate strategies that focus on the biggest constraints of our clients.
  • Analyze website conversion and traffic reports, develop, and communicate strategies to clients within my book of business.
  • Trained new staff in relevant processes and procedures.
  • Resolved escalated customer complaints or queries promptly and efficiently.
  • Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.

Senior Marketing Strategist

Automatit Inc.
Tucson, AZ
08.2020 - 01.2023
  • Analyze website conversion and traffic reports, develop and communicate strategies to clients within my book of business
  • Created and implemented campaigns across multiple channels to maximize ROI and reach target audiences.
  • Monitored key performance indicators such as website traffic, lead generation rates and conversion rates to measure success of campaigns.
  • Compiled reports on campaign performance metrics for client communication and review.
  • Implemented A and B testing methods to optimize ad campaigns for maximum results.

Marketing Strategist

Automatit Inc.
Tucson, AZ
08.2017 - 01.2020
  • Managed digital media presence including email campaigns, social media posts, search engine optimization.
  • Researched industry news and developments to stay ahead of competition.
  • Implemented A and B testing methods to optimize ad campaigns for maximum results.

Personal Assistant

Advocare
Tucson, AZ
08.2016 - 08.2017
  • Operated Constant Contact email strategies, coordinated training events, and designed signage setups for optimal viewing.
  • Performed calendar management and scheduling of appointments for the executive.
  • Organized travel arrangements, including flights, transportation, and accommodation.

Landscaper

Earthworkers
Tucson, AZ
08.2016 - 08.2017
  • Maintained and operated lawn care equipment such as mowers, trimmers, edgers, blowers, and hedge clippers.
  • Planned and designed landscaping projects to meet customer needs and preferences.
  • Cultivated soil by using rakes, shovels, hoes, trowels or other tools.

Head Soccer Coach

Veritas Academy of Tucson
Tucson, AZ
03.2016 - 05.2016
  • Developed and implemented training sessions to improve team performance.
  • Provided guidance and instruction on technical, tactical, physical, and mental aspects of soccer.
  • Created a positive environment for athletes to learn and develop their skillset.

Education

BA - Liberal Arts

Providence Christian College
Pasadena, CA
05.2016

Skills

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Ads
  • Conversion Optimization
  • Website UX
  • Customer Success
  • 8 Years Digital Marketing w/ Self Storage Focus

Timeline

Senior Marketing Strategy Team Lead

Automatit Inc.
08.2023 - Current

Senior Marketing Strategist

Automatit Inc.
08.2020 - 01.2023

Marketing Strategist

Automatit Inc.
08.2017 - 01.2020

Personal Assistant

Advocare
08.2016 - 08.2017

Landscaper

Earthworkers
08.2016 - 08.2017

Head Soccer Coach

Veritas Academy of Tucson
03.2016 - 05.2016

BA - Liberal Arts

Providence Christian College

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Stephen Lewis