Global Pricing Strategy
GREG PREDHOMME
Digital Pricing & Analytics Leader
New York,NY
Summary
Digital Pricing Strategy Leader with 9+ years’ experience in retail, eCommerce, and financial services. Expert at optimizing pricing strategies across vast enterprise product portfolios through rigorous analysis, CRM-driven personalized offers, and machine learning analytics to drive incremental revenue and profitability. Skilled in A/B testing, customer/product segmentation, price elasticity analysis, demand forecasting, and competitive benchmarking to maximize customer lifetime value (LTV). Key accomplishments include reengineering a $15B+ loyalty program through optimized tier thresholds, benefits, and personalized offers to increase member count by over 50% to 30M members, and launching a digital marketplace that generated over $100M in GMV in its first year, exceeding targets by over 30%. Renowned for a collaborative, hands-on leadership style that empowers cross-functional teams, transforms complex data into actionable insights, and guides C-suite strategy for lasting competitive advantage.
Overview
9
9
years of professional experience
Work History
Senior Strategy Manager 4, Digital Pricing & CRM
Macy's Inc.
10.2022 - 01.2024
- Reengineered $15B+ loyalty program structure by optimizing member tier spend thresholds and associated benefits with GCP transaction data, increasing member count by over 50% to 30M members while maintaining profit margins
- Designed fully optimized pricing and assortment strategy for Home electronics ecommerce portfolio, delivering over $100M in incremental sales through addressing critical market gaps
- Conducted comprehensive A/B testing of loyalty point earn rates across geographies, identifying optimal reward structures that maximized customer demand uplift while preserving program economics
- Implemented competitive pricing scorecard for marketplace sellers and merchandising division in home and beauty categories, enabling strategic competitive positioning for top-selling items in U.S. market
Senior Strategy Manager 3, New Digital Ventures
Macy's Inc.
08.2021 - 10.2022
- Engineered comprehensive financial projection model for marketplace platform capital approval from BoD, incorporating sensitivity analyses for pricing (AUR) and assortment category composition, leading to successful launch that achieved $100M+ in first-year GMV, exceeding targets by 30%
- Established marketplace commission rate structures by category through extensive competitive market research, optimizing platform economics while ensuring seller profitability and retention
- Led integration of loyalty and credit card programs into marketplace customer experience, creating unified benefits structure that increased cross-platform engagement by 25%
- Conducted extensive build vs. buy vs. partner analysis for Macy's entry into digital resale industry, determining optimal path of onboarding established resellers to marketplace platform
Senior Strategy Manager 2, Digital Analytics
Macy's Inc.
07.2020 - 08.2021
- Designed and launched new Enterprise Data & Analytics division with over 100 FTEs in partnership with BCG, hiring data scientists and engineers while establishing governance structure, executive KPIs, for enterprise-wide analytics
- Developed and implemented digital content health scorecard in partnership from McKinsey for Merchandising division, automating assessment of product page quality and providing improvement actions, boosting conversion by over 10% for impacted items through improved price presentation
- Built comprehensive digital P&L enabling enterprise visibility into sales and contribution profit with costs allocated down to SKU level, driving strategic pricing decisions and margin optimization across omni-channel enterprise
- Led Holiday 2020 digital pricing strategy during pandemic peak, implementing agile competitive pricing strategies that balanced transaction volume with margin preservation
Chief of Staff to President & GM of Hayneedle.com
Walmart eCommerce
01.2020 - 07.2020
- Led strategic wind-down of owned inventory for Hayneedle.com in partnership with CFO and President/GM, implementing strategic price adjustments to maximize recovery value while meeting financial targets
- Developed dynamic pricing strategy to accelerate owned inventory sell-through, balancing margin preservation with velocity goals during business transition
Manager, E-Commerce Strategy (Home Division)
Walmart eCommerce
09.2018 - 12.2019
- Built granular category portfolio optimization model segmenting Home category assortment based on triangulation of U.S. market attractiveness, revenue and profit potential and generate a scorecard for each category for merchants to utilize
- Led due diligence, management meetings and development of financial projection model for potential acquisition of Series B eCommerce furniture subscription company, evaluating pricing model scalability and unit economics
Lead, Pricing Strategy (Home Division)
Walmart eCommerce
12.2017 - 09.2018
- Built owned inventory tracking tool for Home eCommerce division enabling over 300 merchants to adjust pricing dynamically based on inventory levels and aging metrics
- Turned around 4 declining Home categories with combined $100M in sales to achieve sustainable 10-35% YOY growth through combination of strategic dynamic and manual price setting and digital product placement
- Created tiered pricing architecture establishing margin requirements that balanced profit contribution with strategic market share objectives across product categories
Investment Banking Analyst (Healthcare Group)
Jefferies LLC
06.2015 - 12.2017
- Led buy-side M&A execution for Lonza Group's $5.5B acquisition of Capsugel, a portfolio company of KKR
- Structured detailed valuation analyses, three-statement financial merger models, and strategic investment thesis, managing complex negotiations with KKR and Goldman Sachs sell-side team to drive successful acquisition
- Executed $3B+ in other strategic transactions, including sell-side M&A advisory with leading PE funds (e.g., Ares, Lindsay Goldberg, Roark Capital) and capital markets offerings
- Received top-performing analyst rating and selected to represent 500+ junior bankers to senior leadership, serving as strategic advisor on talent initiatives
Education
Bachelor of Business Administration (BBA) - Finance & Accounting
University of Michigan - Stephen M. Ross School of Business
Ann Arbor, MI 08.2010 - 5 2015
Skills
Financial Modeling & Forecasting
Competitive Benchmarking
Customer Segmentation
AI-Driven Personalization
Digital Transformation
Multi-Channel Optimization
Executive Communication
Cross-Functional Leadership
Additional Information
Active member of Macy's LGBTQ+ PRIDE Colleague Resource Group, promoting diversity and inclusion within the organization., Developed advanced communication capabilities through improv classes (7 classes completed), strengthening executive presence and strategic storytelling., Interests: NYC Restaurants, AI/Technology, Fashion, Investing, Fitness (Barry's Bootcamp - 320 classes completed), Exotic Wildlife Conservation, and World Travel.
Details
10 E 29th St Apt 28D, New York, NY, 10016, 248-909-5817, greg.predhomme@gmail.com
Timeline
Senior Strategy Manager 4, Digital Pricing & CRM
Macy's Inc.
10.2022 - 01.2024
Senior Strategy Manager 3, New Digital Ventures
Macy's Inc.
08.2021 - 10.2022
Senior Strategy Manager 2, Digital Analytics
Macy's Inc.
07.2020 - 08.2021
Chief of Staff to President & GM of Hayneedle.com
Walmart eCommerce
01.2020 - 07.2020
Manager, E-Commerce Strategy (Home Division)
Walmart eCommerce
09.2018 - 12.2019
Lead, Pricing Strategy (Home Division)
Walmart eCommerce
12.2017 - 09.2018
Investment Banking Analyst (Healthcare Group)
Jefferies LLC
06.2015 - 12.2017
Bachelor of Business Administration (BBA) - Finance & Accounting
University of Michigan - Stephen M. Ross School of Business
08.2010 - 5 2015
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