Gregory Burlin

Transforming markets, optimizing teams, and driving exponential revenue growth as results-focused Regional Sales Director, poised to exceed targets and lead to lasting success. Driven, proactive, and enthusiastic Regional Sales Director with proven track record in revenue growth, market expansion, and team leadership. Expertise in strategic planning, sales forecasting, and customer relationship management. Exhibited experience of 12 years in utilizing CRM software, Salesforce, and data analytics for informed decision-making. Exceptional negotiation, communication, and presentation skills. Strong understanding of market trends, competitive analysis, and industry dynamics. Consistent achievement of sales targets and profitability goals. Effective team builder and motivator, fostering high-performance sales teams. Demonstrated ability to drive sales strategies, develop territories, and penetrate new markets. Adept at developing and executing sales plans, optimizing processes, and ensuring customer satisfaction. Results-oriented and adaptable to dynamic business environments.

• Honickman Companies/Division of Pepsi Cola Bottling Company, New York, Regional Sales Director, 03/2024, Present, Lead and collaborate with Sales Managers, Key Account Managers, broker partners, and customer senior leadership to develop and execute a calculated growth strategy. Plan and present customer joint business plans to deliver targeted goals, increased revenue and greater brand presence at store level. Forecast inventory, equipment, POS needs, delivering greater execution and increase sales at retail, tracked through analytics. Communicate retail execution initiatives, merchandising, scheduling needs and plans to broker partners for flawless execution at store level. Facilitate meetings with customer Directors and Field Operations Managers to increase items on display and number of displays. Partner with Customer Managers to execute promotional programs delivering sustainable growth.
• Federated Medical Supply, Boothwyn, PA, Regional Sales Director, 01/2023, 11/2023, Lead recruitment, training, and management of 18 sales leaders overseeing sales of specialized medical equipment and supplies, including capital assets, patient transport equipment, diagnostic devices, laboratory instruments, and various medical products. Conduct strategic engage the medical multiple departments in various healthcare settings, including hospitals, primary urgent care facilities, nursing home and rehabilitation centers, specialty clinics, and long-term care providers, establishing connections with Anesthesia, Nursing, Laboratory, Orthopedics, and Med/Surg Floors, among others, to drive successful sales and market expansion in medical industry. Key accomplishments: Secured $552K deal by successfully closing sale of hospital beds to Ozanam Nursing & Rehabilitation Center.
• Dealmed Medical Supply, Brooklyn, NY, Regional Sales Director, 03/2022, 07/2022, Spearheaded transformation of Dealmed's business model, orchestrating recruitment, training, and management of dynamic sales team focused on buy-and-bill specialty products, hospital medical equipment, and surgical supplies. Led team to excel in marketing wide array of medical supplies, including electrocautery pens, sterilization wrap, IV sets, endoscopic cameras, and various diagnostic equipment. Key accomplishments: Navigated hospital departments like anesthesia, labor and delivery, cardiology, and more, across acute care hospitals, long-term care facilities, post-acute facilities, and clinics resulting in strategic shift that significantly enhanced Dealmed's market presence and profitability. Initiated the establishment of a brand-new field sales team from scratch.
• Syneos Health – Contract Sales, Somerset, NJ, Regional Sales Manager/Dental – Johnson & Johnson Oral Care, 08/2007, 03/2022, Oversaw and directed team of 11 direct sales representatives operating in Northeast Region, facilitating sales of comprehensive range of dental supplies, instruments, clear aligners, and various dental products to extensive clientele including Orthodontists, Dentists, Endodontists, Periodontists, Cosmetic Dentists, Pediatric Dentists, and Family Dentists within medical and dental office marketplace. Key accomplishments: Consistently exceeded quotas from 2011 to YTD 2022, earning President's Club award, District Manager of Year, and District of Year Award in 2018. Achieved #1 position among 5 regions from 2020 to 2022 and among 6 regions from 2015 to 2019, while securing #2 position from 2011 to 2014.
• Cardinal Health Life Sciences, Regional Sales Manager, 04/2010, 08/2011, Pioneered startup division, leading recruitment, training, and supervision of 8 direct sales representatives specializing in marketing laboratory equipment, centrifuges, clinical chemistry equipment, hematology products, microbiology products, molecular diagnostics, and specimen collection to Acute Care Hospitals.
• Bayer Healthcare Diabetes, Regional Sales Manager, 08/2007, 04/2010, Initiated startup division, directing recruitment, training, and management of 13 direct sales representatives, successfully promoting, and selling blood glucose meters, test strips, and an A1C testing device to Endocrinologists across Acute Care Hospitals, Physician Offices, and Pharmacy markets.
• Frito Lay, District Sales Manager, Led recruitment, training, and supervision of a team of 13 direct sales representatives who successfully marketed snack products, breakroom items, and variety packs to retail chains, including Walgreens, CVS, Rite Aid, Gristedes, Walmart, and Target.
• Coca-Cola Enterprises, District Manager and Account Manager, Oversaw recruitment, training, and supervision of 10 direct sales representatives, effectively promoting and distributing cold drink products to major retail grocery and drug chains. Accomplished consistent quota surpassing from 2002 to YTD 2004. Drove sales of beverages and bottled water products through strategic outreach to major retail grocery and drug chains, like Walgreens, CVS, Rite Aid, Gristedes, Walmart, Stop-n-Shop, and Target. Conducted successful engagements with corporate headquarters and retail outlets to expand shelf space and enhance product visibility in stores, consistently surpassing quotas from 1999 to YTD 2002