Gregory S. Carlson
New Kent,Virginia
Summary
Result driven professional with experience in Sales, Management, and Marketing. A motivating coach, sales hunter and farmer, who uses consultative selling, technology, and a passion for creating customer advocates to exceed business metrics.
Overview
29
29
years of professional experience
Work History
Temporary Hanover High School Marketing Teacher
Hanover County Public Schools
12.2024 - 05.2025
- Temporary full time public high school Marketing Teacher (grades 9-12)
- Responsible for designing and implementing daily lesson plans, as well as creating engaging classroom learning experiences for over 120 students
- Maintaining accurate grading records and creating a safe learning environment
- Lead discussions through lecture and hands on learning fostering Marketing knowledge
- Position was temporary / completing the back half of '24-'25 school year
Substitute Teacher
ESS/Source4Teachers
New Kent County
03.2023 - Current
- Substitute teaching grades K-12 in New Kent County
- Responsible for implementing existing teacher plans and maintaining a safe environment for learning
Strategic Account Manager/ Sales Manager
Rooftop Chimney Sweeps
Richmond, Virginia
10.2018 - 05.2022
- Performed outbound hunter sales to B2B customers as a SAM, focusing on accounts with a $50-100k USD yearly spend
- Responsible for the management and growth of strategic B2B accounts across Virginia and Maryland
- Solicited strategic partnerships with property management firms, HVAC companies and Realtors
- Used various hunter strategies such as cold calling, pro-active prospecting, networking and referrals
- Identified, closed or farmed prospects using CRM
- Grew B2B revenue from less than 3% of annual company revenue to over 15% annually
- Exceeded sales quotas by 25%, generating on average $1.2 million USD yearly in sales
- Managed a team of 15-18 sales professionals, resulting in a 21% increase in team performance
- Developed and Managed to KPI metrics (daily visits, daily/weekly revenue, closing percentages, GPM, etc.)
- Designed and implemented a Google referral program, with 4.9/5.0 stars and over 1100 reviews
- Collaborated with other department managers to create award winning customer experiences
- Lead discussions and partnered with department managers for Marketing brand awareness campaigns
- Resigned to make a career switch into education
Self Employed
Real Estate Investing
Richmond, Virginia
01.2005 - Current
Territory Sales Manager
Altria Group
Harrisonburg, Virginia
01.2013 - 01.2014
- Performed sales and category management for 120-130 retail and wholesale accounts
- Achieved 98.5% market penetration of new brands offerings and contracts while growing PM market share 11% and increasing revenue contribution
- Increased Valley Convenience’s annual tobacco revenue by 38% others’ by 11-24%
- Developed and implemented pricing model for (9) Valley Convenience locations which focused on SOW and multi-unit transactions
- Developed and implemented pricing model for regional 7-11 chain
- Partnered with internal Key Account Managers and external key stakeholders for category alignment
- Mentored and trained new team mates focusing on consultative selling processes and customer engagement
- Resigned to relocate back to Richmond, Virginia
Senior Team Manager/Asst. Branch Manager
Countrywide Home Loan
Richmond, Virginia
01.2001 - 01.2010
- Managed and coached 35+ team mates in a telephone sales model focusing on consultative selling
- Managed KPI metrics (daily calls, closing percentage, AHT, etc.)
- Guided team to increasing monthly loan closings from an average of 4 per person to 9
- Recognized nationally for sales team results, Top 1-2 team in region, 5% company wide
- Resigned to go back to college/VCU
Assistant Branch Manager
Household Finance
Richmond, Virginia
01.1997 - 01.2001
- Managed and coached 7 team mates in all aspects of consumer lending
- Managed to KPI’s, branch P/L, and other reports
- Utilized CRM and other software
- Recognized nationally for individual and team sales results
Education
Bachelor of Science - Marketing
Virginia Commonwealth University
Richmond, Virginia01.2012
Skills
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
Hobbies and Interests
Volunteering, Sports/ Being Active, Buffalo Bills, Old Cars, History and Museums
Timeline
Temporary Hanover High School Marketing Teacher
Hanover County Public Schools
12.2024 - 05.2025
Substitute Teacher
ESS/Source4Teachers
03.2023 - Current
Strategic Account Manager/ Sales Manager
Rooftop Chimney Sweeps
10.2018 - 05.2022
Territory Sales Manager
Altria Group
01.2013 - 01.2014
Self Employed
Real Estate Investing
01.2005 - Current
Senior Team Manager/Asst. Branch Manager
Countrywide Home Loan
01.2001 - 01.2010
Assistant Branch Manager
Household Finance
01.1997 - 01.2001
Bachelor of Science - Marketing
Virginia Commonwealth University