Gregory Smith

Mt. Olive Pickle Company

04.1997 - Current

Played critical role in growing 5 state company into largest and best selling brand of Pickles, Peppers and Relishes in United States.
Developed collaborative relationships with cross-functional teams to leverage resources for achieving ambitious sales goals.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Used advanced data analytics to develop business sales strategy to increase distribution and rationalize product mix for greatest efficiency and profits.
Work within budget to supported company's growth strategy by participating in industry events, networking with key influencers, and staying up-to-date with latest market trends.
Plan go-to-market strategy for company and disseminated plan to our National Sales Manager and all Regional Sales Representatives.
Championed collaborative team culture that motivated members to excel and consistently surpass performance expectations, resulting in top-performing sales organization within industry.
Manage all marketing efforts, including media buys, social media and Co-Op opportunities.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Summary