Greta Lyren
The Woodlands,Texas
Summary
Results-driven Territory Manager with 15 years of pharmaceutical and healthcare sales experience. Proven track record of exceeding sales goals, building provider relationships, launching products, and growing territory performance. Skilled in account management, strategic business planning, market analysis, and cross-functional collaboration.
Overview
1
1
Certification
29
29
years of professional experience
Work History
Pharmaceutical Sales Territory Manager
Bausch Health Companies Inc. (Salix division)
Houston, Texas
07.2019 - Current
- Cabtreo 2026 launch delivered 3rd place national performance in primary care with 160% of goal.
- Salix GI portfolio promotion drove year-over-year territory growth of 25%-50% across primary care and specialist accounts.
- North Houston, TX territory supported regional market coverage.
- Educated physicians on Bausch Health therapies and approved indications.
- Built relationships with healthcare providers and office staff.
- Planned territory coverage using CRM customer data (Veeva,Salesforce).
Pharmaceutical Sales Representative
IQVIA
Houston, Texas
04.2017 - 07.2019
- Launch and promotion of Xifaxan, Trulance, Relistor and Lucemyra products pivoting into a contract roll-over conversion.
- Coordinated with IQVIA teams on campaign strategy and field execution.
- Achieved territory, individual and company goals for call metrics, sample distribution, market share and sales.
- Prepared weekly reports outlining sales performance against targets for senior management review.
- Collaborated with cross-functional teams within the organization to develop innovative solutions for customers' needs.
- Houston,Texas/East Texas Area (North)
Self-contained Teacher 4th Grade
Willis ISD: Parmley Elementary
Willis, Texas
07.2015 - 04.2017
Teacher 3rd Grade
American School of Bangkok
Bangkok, Thailand
08.2009 - 09.2014
Pharmaceutical Sales Representative
G.D. Searle/ Pharmacia/Pfizer
Houston, Texas
01.1998 - 01.2003
- Executed product launch of Celebrex and Bextra, driving awareness and adoption in the pharmaceutical market. Promoted NSAID portfolio, highlighting Daypro, Arthrotec, Celebrex, Bextra, and Ambien to increase market share.
Education
Masters of Science - Education, Teaching Literacy and Language
Kaplan University
USA01-2010
Bachelor of Arts - Speech Communication
Texas A & M University
College Station, Texas01-1991
Skills
- Pharmaceutical Sales
- Territory Management
- Product Launches
- Market Access
- Account Development
- Customer Engagement
- CRM Systems (Veeva, Salesforce)
- Business Analysis
- Strategic Planning
- Presentation Skills
- Relationship Building
Certification
- Integrative Nutrition Health Coach-Institute of Integrative Nutrition-November, 2020
- Teacher: Generalist EC-6, Special Education, ESL issued through Texas Education Agency
Timeline
Pharmaceutical Sales Territory Manager
Bausch Health Companies Inc. (Salix division)
07.2019 - Current
Pharmaceutical Sales Representative
IQVIA
04.2017 - 07.2019
Self-contained Teacher 4th Grade
Willis ISD: Parmley Elementary
07.2015 - 04.2017
Teacher 3rd Grade
American School of Bangkok
08.2009 - 09.2014
Pharmaceutical Sales Representative
G.D. Searle/ Pharmacia/Pfizer
01.1998 - 01.2003
Masters of Science - Education, Teaching Literacy and Language
Kaplan University
Bachelor of Arts - Speech Communication
Texas A & M University