Romy Moryah Lidor
Miami,FL
Summary
Dedicated and resilient pharmaceutical sales professional with a strong drive to positively impact people's lives. Consistently surpasses goals and metrics in highly competitive markets. Skilled in establishing rapport, educating physicians, and advocating for drug therapies. Possesses a solid understanding of the formulary system and managed care landscape. Proficient in developing strategies for new product launches and market penetration. Demonstrates a proven history of building and managing long-term relationships with targeted physicians, pharmacists, administrators, providers, and patients.
Overview
15
15
years of professional experience
Work History
Senior Pharmaceutical Territory Consultant
REDHILL BIOPHARMA INC
02.2020 - 05.2024
- Achieved promotion to Senior Territory Consultant due to exceptional performance in exceeding district goals and driving consistent 25% quarterly growth
- Recognized for consistent surpassing of goals and achievement of President's Club through exceptional growth (2022/2023).
- Demonstrated outstanding performance by attaining the third position nationwide, surpassing goals set for Q1 2023.
- Ranked 7 out of 95 reps Q4 2022
- Ranked 10 in the nation Q3 2021.
- Incorporated a thorough understanding of industry trends, regulatory environment, and competitive landscape into strategic decision-making processes.
- Acted as a mentor for new hires, sharing best practices and insights to support their onboarding and professional growth within the organization.
- Provided valuable feedback on product positioning, messaging, and promotional activities based on field observations, contributing to overall brand success.
- Increased sales performance through effective territory management and strategic planning.
- Enhanced product knowledge among healthcare professionals through engaging presentations and training sessions.
- Collaborated with cross-functional teams to develop marketing materials that effectively showcased product benefits for targeted audiences.
Pharmaceutical Territory Consultant
REDHILL BIOPHARMA INC
02.2020 - 05.2024
- Managed physician call points in diverse medical specialties including Gastroenterology, Internal medicine, Pain medicine, Neurology, Sports Medicine, Family Medicine, and Orthopedic medicine.
- Launched Talicia, a pioneering therapy for treating helicobacter pylori, during the COVID-19 pandemic
- Successfully introduced Movantik for opioid-induced constipation to Pain Medicine Physicians, Neurologists, and Orthopedic providers. As a result, the market share experienced a significant growth of 40% in Q1r.
- Finished 2020 YTD at 112% to goal
- Developed and executed territory business plans aligned with the company's overall sales objectives, ensuring consistent progress toward set targets.
- Educated physicians, medical staff and specialty pharmacies on drug use, benefits, dosage and risks.
- Demonstrated strong product knowledge during client interactions, effectively addressing concerns and increasing trust in the product line.
- Effectively managed budgets allocated for marketing materials, samples, and other promotional efforts within the territory guidelines.
Medical Sales Representative
UNITED LABORATORIES INC.
01.2019 - 01.2020
- Oversaw medical supply sales for various chemicals to hospitals and dialysis centers in Miami, Ft
- Lauderdale, and West Palm Beach territories
- Established accounts with prestigious institutions, including Aventura Hospital and DaVita, valued at up to $20K per year
- Cultivated relationships with top decision-makers and expanded the portfolio of clients through a consultative sale approach
- Designed effective territory sales strategies through impactful presentations, product demonstrations, and price proposals.
Senior Sales Representative
PAYCHEX INC.
01.2013 - 01.2019
- Expanded customer base through cold calling, networking, and relationship building.
- Cultivated partnerships with critical stakeholders, successfully obtaining 10+ new client accounts per month.
- Achieved top 5% among 150 sales representatives, demonstrating exceptional sales performance
- Exhibited consistently high performance by surpassing the annual quota by 125%
- Recognized as a President's Club Winner for generating $289,000 in annual revenue, contributing significantly to the overall growth and success of the company
- Awarded the esteemed 'Top Player' plaque for being the highest revenue producer, a testament to exceptional sales skills and an ability to drive revenue beyond targets
- Selected as a Diamond Club Level 1 and Level 2 Award recipient, surpassing ambitious goals of acquiring 300 and 600 new clients, respectively.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Generated additional sales opportunities with upselling and cross-selling techniques.
District Sales Representative
AUTOMATIC DATA PROCESSING (ADP)
01.2009 - 01.2013
- Acted as a sale representative and led the Bank of America account
- Drove successful collaboration, securing the bank as a valued client and generating approximately $150,000 in revenue
- Triumphed sales quotas
- Achieved an outstanding performance of 115% of assigned quota, surpassing expectations
- Built strategic partnerships with unengaged influencers, unlocked new avenues for growth, and resulted in a $98K increase in sales within year 1
- Managed a portfolio of 800-1000 client accounts and successfully secured new business by leveraging upselling strategies and launching a referral process with existing clients
- Received the Top Performer Award for remarkable sales performance and for consistently exceeding annual quota by 115%.
Education
Bachelor of Science - Journalism
University of Florida
Gainesville06.2006
Skills
- B2B Sales
- Managed Care
- Mastery Sales Plan Development & Execution
- Strategic Account Management
- Clinical Knowledge
- Product Launch
- Team Building
- Office 365
- Territory Management
- Teamwork and Collaboration
- Adaptability and Flexibility
- Relationship Building
- Sales Presentations
- Pharmaceutical sales
- Expense Management
- Product Demonstrations
Timeline
Senior Pharmaceutical Territory Consultant
REDHILL BIOPHARMA INC
02.2020 - 05.2024
Pharmaceutical Territory Consultant
REDHILL BIOPHARMA INC
02.2020 - 05.2024
Medical Sales Representative
UNITED LABORATORIES INC.
01.2019 - 01.2020
Senior Sales Representative
PAYCHEX INC.
01.2013 - 01.2019
District Sales Representative
AUTOMATIC DATA PROCESSING (ADP)
01.2009 - 01.2013
Bachelor of Science - Journalism
University of Florida
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