Greta Segert

Led a team of six designers to design a comprehensive web toolkit that provides essential resources, knowledge, and support for Writing Program Administrators to succeed in their role.

● Highlighted pain points in our stakeholder's current journey and created a toolkit to create a holistic experience for our users to succeed in their administrative roles.

• Conducted thorough user research to understand the needs, behaviors, and preferences of our target audience.
• Developed detailed wireframes, user flows, and information architecture to guide the development of the digital experience.
• Created interactive prototypes that effectively communicate the recommended solution for onboarding new users efficiently.
• Collaborated with cross-functional teams, including product managers, developers, and other stakeholders, to ensure a cohesive and user-centric design approach.