GUELSY S. TORRES
Homestead
Summary
Luxury fragrance and skincare specialist with 15+ years of experience in high-end retail, brand representation, and client relationship management. Proven ability to cultivate long-term client relationships and drive sales growth through elevated, service-focused experiences.
Overview
21
21
years of professional experience
Work History
Brand Ambassador
Bellefontaine Switzerland – Neiman Marcus
Coral Gables
09.2020 - Current
- Provide personalized skincare consultations and high-touch product demonstrations
- Educate clients on treatments and product benefits to support informed purchasing decisions
- Generate leads through referrals and long-term relationship building
- Support in-store events, promotions, and brand activations
- Maintain detailed client records to strengthen retention and follow-up strategies
- Collaborate with retail teams to achieve sales goals and elevate client experience
Fragrance Vendor / Brand Specialist
Neiman Marcus, Nordstroms
Miami
12.2019 - Current
- Deliver personalized consultations and scent layering guidance
- Build loyal clientele through relationship-driven selling and elevated service
- Support in-store activations and brand events to drive engagement and sales
- Maintain expert-level knowledge across luxury and niche fragrance brands
- Educate clients on fragrance notes, application, and product selection to enhance experience
Account Executive & Retail Operations Manager
EDP Group
Miami
08.2005 - 09.2020
- Managed key retail accounts, driving sales growth and long-term client relationships
- Executed in-store activations, product launches, and promotional events
- Trained sales teams on product knowledge, selling techniques, and brand positioning
- Coordinated trade shows and marketing efforts to expand brand presence
- Partnered with retailers to maintain strong brand presentation and performance
- Acted as liaison between clients, sales teams, and leadership to drive results
- Engaged customers through product demonstrations and personalized consultations.
- Managed relationships with vendors involved in promotional activities.
- Increased sales and brand awareness through face-to-face marketing.
- Collaborated with team members to meet daily sales goals and enhance customer service.
Education
Miami Beach Sr High School
Miami Beach, FLSkills
- Bilingual (English & Spanish)
- Client Relationship Building
- Sales Expertise
- Brand Awareness Development
Selective Luxury Fragrance Brand Experience
Fragrance Vendor / Brand Specialist,
Part-Time, Ongoing, Deliver personalized fragrance consultations and scent layering guidance, Support in-store activations and brand events to drive engagement and sales, Build loyal clientele through relationship-driven selling, Maintain strong product knowledge across luxury and Niche fragrance brands, Freelancer for many fragrances ranging from 2001 to present
Timeline
Brand Ambassador
Bellefontaine Switzerland – Neiman Marcus
09.2020 - Current
Fragrance Vendor / Brand Specialist
Neiman Marcus, Nordstroms
12.2019 - Current
Account Executive & Retail Operations Manager
EDP Group
08.2005 - 09.2020
Miami Beach Sr High School