GUILHERME ZANDONA
Salt Lake City,Utah
Summary
Senior Marketing Manager with 15 years of experience driving innovation and executing successful go-to-market strategies in the health and wellness industry across 16 countries, resulting in a 25% increase in brand visibility and the acquisition of over 1.5 million customers. Expert in product and digital marketing, customer experience, and strategic planning, leveraging consumer insights and competitor analysis to enhance product positioning and grow market share. Passionate about creating data-driven solutions in dynamic environments, ensuring impactful growth and alignment with business goals.
Overview
12
12
years of professional experience
Work History
Global Marketing Manager
Max International
11.2016 - 06.2024
- Led cross-functional strategies for new markets and customer retention aligning business objectives with market trends across departments including sales, operations, R&D, finance, customer service, and IT to ensure cohesive execution and optimal market impact
- Directed 9 strategic market entry and product launches across Africa, Latin America, and Asia
- Conducted daily market research and competitor analysis
- Managed the creation and development of sales tools and promotional materials—such as brochures, catalogs, banners, videos, and product labels—to ensure brand consistency and compliance across global markets
- Directed digital marketing strategies, social media, and email marketing campaigns, driving 15% lead generation and engagement across multiple channels
- Managed B2B monthly recognition programs, training and promotional materials to boost associate performance and sales
- Tracked KPIs and generated performance reports while implementing SEO strategies, resulting in a 10% increase in organic traffic.
Global Events and Recognition Coordinator
Max International
08.2014 - 11.2016
- Coordinated yearly international convention for over 5,000+ attendees and about 8 monthly training events in 12 different countries, managing logistics, presenter’s, vendor relations, and budgeting to ensure successful execution
- Developed global recognition and rank advancements training programs to boost employee engagement and retention, recognizing top performers through awards and special events
- Streamlined event planning processes, improving efficiency and reducing costs through optimized resource allocation and vendor contract negotiation
- Collaborated with marketing, operations, and leadership teams to ensure alignment on event objectives and recognition strategies
- Monitored event success through post-event surveys and feedback, making adjustments to improve future initiatives.
Restaurant Owner and Manager
Grille from Ipanema
10.2012 - 04.2014
- Successfully managed a Brazilian steakhouse leading a diverse team of meat servers, cooks, hosts, and servers to deliver exceptional dining experience
- Oversaw all operational aspects of the restaurant, including vendor relations, inventory management, and accounting, ensuring efficient and profitable business operations
- Implemented and maintained high standards of service and food quality, resulting in consistent positive customer feedback and a strong local reputation
- Coordinated and executed staff training programs, enhancing team performance and customer satisfaction while driving repeat business and customer loyalty.
Education
Bachelor of Science in Marketing - Emphasis in Adv -
University Tuiuti Do Paraná – Brazil
2004
Skills
- Digital Marketing: SEO, SEM, Social Media, Email Marketing, Content Marketing, Paid Advertising, Marketing Automation
- Market Research & Data Analysis: Customer Segmentation, CRM Management, Data Visualization
- Project & Budget Management: Resource Allocation, ROI Tracking
- Product Marketing: Customer Experience, Journey Mapping, Strategic Product Positioning
- Leadership & Collaboration: Team Leadership, Cross-functional Collaboration
- Event Management: Large-scale Event Coordination, Recognition Programs
Languages
Fluent in Portuguese, Spanish and English
Timeline
Global Marketing Manager
Max International
11.2016 - 06.2024
Global Events and Recognition Coordinator
Max International
08.2014 - 11.2016
Restaurant Owner and Manager
Grille from Ipanema
10.2012 - 04.2014
Bachelor of Science in Marketing - Emphasis in Adv -
University Tuiuti Do Paraná – Brazil
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