Gumlee Ete
Phoenix,AZ
Summary
Dynamic professional with a strong background in market research and customer acquisition. Proven ability to manage creative direction, delivering impactful business plans that drive brand growth and operational efficiency. Results-driven professional with a strong background in market research and brand positioning. Developed comprehensive business plans and executed go-to-market strategies for a luxury clothing venture, demonstrating exceptional project management and customer acquisition skills.
Overview
3
3
years of professional experience
Work History
Founder
Ete Atelier
Phoenix, Arizona
05.2025 - Current
- Built a luxury clothing startup from scratch, developing brand vision, sourcing strategy, and early go to market direction.
- Researched and evaluated global suppliers for premium and rare textiles, including India’s silk and cashmere ecosystems.
- Created business plan outlining brand positioning, customer profiles, pricing strategy, and market entry approach.
- Managed creative direction including brand language, storytelling, product concepting, and early design direction.
MBA Consultant
Real World Case Studies
Phoenix, Arizona
08.2023 - 05.2025
- Worked directly with founders and senior operators through live case studies across multiple MBA courses.
- Analyzed real business challenges faced by growth stage companies and developed strategic recommendations.
- Participated in live calls where teams built and presented frameworks in real time, some of which aligned with decisions later implemented by the companies.
- Conducted research on customer acquisition, churn factors, go to market strategy, and operational efficiency for both B2B and consumer businesses.
- Delivered insights through structured presentations and written reports evaluated by founders and faculty panels.
Freelance Videographer
Skypoint Productions
Phoenix, Arizona
10.2022 - 06.2023
- Handled demanding multi day shoots, including Indian weddings with late night events and early morning call times.
- Coordinated logistics, schedules, and client expectations while delivering consistent, high quality output.
- Strengthened visual communication, adaptability, and ownership through end to end production work.
Education
MBA - Marketing
Arizona State University
Tempe, AZ05-2025
Bachelor of Arts - Filmmaking Practices
Arizona State University
Tempe, AZ05-2022
Skills
- Market research/analysis
- Brand development
- Strategic planning
- Project management
- Customer acquisition
- Visual storytelling
- Basic Supply Chain Understanding
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Timeline
Founder
Ete Atelier
05.2025 - Current
MBA Consultant
Real World Case Studies
08.2023 - 05.2025
Freelance Videographer
Skypoint Productions
10.2022 - 06.2023
MBA - Marketing
Arizona State University
Bachelor of Arts - Filmmaking Practices
Arizona State University