Gunjan Cameron Ram

Lead integrated marketing, strategic partnerships, monetization, and audience growth initiatives across North America, Canada, and Mexico for a leading global OTT streaming platform.

Key Achievements

• Own P&L management for the U.S. and Canada business, driving revenue growth while improving operational efficiency and profitability.
• Expanded ZEE5’s international digital footprint through scalable distribution and content partnerships. Increased lead generation and paid subscription growth through data-driven audience acquisition strategies
• Positioned ZEE5 as a premium OTT entertainment platform in North America through integrated marketing and branded content initiatives.

Leadership & Impact

• Develop and execute multi-channel marketing campaigns across Digital, Social, PR, Events, and Content marketing.
• Lead cross-functional collaboration across marketing, content, production, and operations teams to deliver strategic campaigns. Manage CRM reporting, forecasting, campaign analytics, and performance optimization using HubSpot and Copper.
• Spearheaded monetization and distribution strategies for 100+ hours of off-network content across emerging digital territories.
• Deliver executive reporting and strategic performance insights to senior leadership.
• Build and maintain relationships with media buyers, agencies, advertisers, and distribution partners.

Highly relevant experience across music streaming, digital audio monetization, and strategic music-industry ecosystem partnerships aligned with AI-powered music platforms.

Directed global brand partnerships, sponsorship revenue, and digital advertising initiatives across the U.S., Canada, UK, Australia, and UAE for a leading music and audio streaming platform.

Key Achievements

• Contributed to 78% business growth between 2019–2020 through strategic partnerships, up-selling initiatives, and podcast/audio sponsorship programs.
• Scaled JioSaavn’s international streaming footprint through integrated sponsorship and audience engagement strategies.
• Selected as the only female member of JioSaavn’s Global Sales & Marketing Leadership Board.

Leadership & Impact

• Led end-to-end partnership development, commercial negotiations, and advertising sales strategy for premium audio, podcast, and branded content solutions across global streaming markets.
• Managed senior-level relationships with agencies, advertisers, platform partners, and brand-direct clients to develop customized strategic partnership programs.
• Built and maintained a high-volume strategic partnership pipeline while consistently exceeding revenue and growth targets.
• Collaborated cross-functionally with content, production, operations, and leadership teams to execute integrated partnership initiatives and scalable monetization strategies.
• Developed audience insight strategies and KPI reporting to optimize engagement, traffic, and downloads.
• Supported digital advertising innovation and premium content monetization initiatives.
• Led sponsorship partnerships with brands including Western Union, increasing advertiser engagement and sponsorship revenue.

Led client partnership strategies and revenue growth initiatives across the U.S. and Canada markets for a digital music streaming platform.

Key Achievements

• Secured high-value strategic partnerships with Samsung, AT&T, Bose, Nokia, and Emirates.
• Improved forecasting accuracy and revenue planning through data-driven reporting and analytics.

Leadership & Impact

• Developed custom advertising and sponsorship solutions for agencies and advertisers.
• Partnered with brands to create audience-first campaigns across digital and streaming platforms.
• Utilized analytics and market insights to improve budgeting, forecasting, and strategic planning.
• Supported business development through strategic prospecting and relationship management.

Led B2B marketing initiatives and integrated sponsorship campaigns across on-air, digital, and experiential media platforms.

Leadership & Impact

• Developed cross-platform brand integration opportunities for advertisers and sponsors.
• Conducted market research and audience analysis using syndicated media tools and ratings data.
• Managed regional marketing strategies and evaluated ROI across campaigns and partnerships.
• Collaborated with national and regional teams to execute revenue-generating marketing programs.

Supported integrated marketing strategy, market research, and campaign execution for entertainment and media properties.

Leadership & Impact

• Conducted market and consumer research to identify emerging business opportunities.
• Supported development and execution of integrated marketing campaigns.
• Analyzed campaign performance, sales metrics, and competitive positioning.