Gustavo Ortega-Gonzalez
Davie,FL
Summary
Accomplished Store Merchandising Manager at Winn-Dixie Stores Inc., renowned for elevating brand visibility and customer engagement through expert visual merchandising and assortment optimization. Spearheaded cross-departmental collaborations, driving a significant increase in market share. Adept in staff training and development, I blend analytical prowess with strong leadership to enhance store performance and sales.
Overview
4
4
years of professional experience
Work History
Store Merchandising Manager
Winn-Dixie Stores Inc.
10.2023 - Current
- Streamlined merchandise flow processes for optimal inventory management and reduced stock discrepancies.
- Led cross-departmental collaboration projects aimed at enhancing brand visibility and driving customer engagement.
- Conducted regular competitor analysis to identify opportunities for differentiation, resulting in increased market share.
- Provided ongoing training and support to store staff, elevating their understanding of merchandising best practices.
- Implemented data-driven decision-making processes for assortment planning, improving sell-through rates across categories.
- Established clear communication channels between corporate merchandising teams and store associates for seamless implementation of initiatives.
- Oversaw planogram execution, ensuring accurate representation of products on the sales floor according to corporate guidelines.
- Optimized product placement for improved customer experience and increased average transaction value.
- Utilized analytics tools to track performance metrics related to merchandising efforts, identifying areas of opportunity for improvement regularly.
- Ensured compliance with company standards by conducting regular store audits, addressing any issues promptly.
- Managed markdowns effectively, minimizing losses while maintaining attractive product presentations.
- Monitored inventory levels closely, adjusting orders as needed to maintain appropriate stock levels based on sales trends and seasonality factors.
- Increased overall sales by developing and executing targeted product promotions and displays.
Evening Manager
Winn-Dixie Stores Inc.
07.2023 - 10.2023
- Maintained a clean and organized store environment, contributing to a positive customer experience.
- Oversaw cash handling procedures, ensuring accuracy and accountability among team members.
- Collaborated with other managers to develop strategies for improving overall store performance.
- Developed strong relationships with vendors, negotiating better pricing options for products and services.
- Strategically allocated resources to maximize profits while maintaining exceptional service levels during evening hours.
- Conducted regular staff meetings to communicate updates, address concerns, and provide feedback on performance.
- Increased sales through effective merchandising strategies and promotional displays.
Overnight Manager
Winn-Dixie Stores Inc.
03.2023 - 07.2023
- Collaborated with daytime management to ensure seamless transition between shifts, maintaining consistency in daily operations.
- Reduced employee turnover through effective communication, training, and mentorship of staff members.
- Improved customer satisfaction by addressing concerns promptly, providing exceptional service during overnight hours.
- Maintained a clean and organized store environment by implementing strict cleaning schedules and protocols for the overnight team.
- Oversaw and participated in night crew activities to maximize sales, earnings and customer satisfaction.
- Created strategic plans in collaboration with upper management to increase sales during overnight hours, taking advantage of unique customer demographics and shopping patterns.
- Streamlined store operations by implementing efficient processes for stocking, inventory management, and merchandise presentation.
Frozen and Dairy Manager
Winn-Dixie Stores Inc.
07.2022 - 03.2023
- Developed strong vendor relationships to ensure reliable product supply and favorable pricing negotiations.
- Checked department signage and confirmed proper pricing, making sure sale items accurate.
- Conducted regular performance evaluations of team members, providing constructive feedback for continuous improvement.
- Spearheaded initiatives focused on enhancing employee morale, reducing turnover rates within the department.
- Enhanced dairy department efficiency by implementing effective inventory management systems.
- Coordinated promotional activities alongside marketing teams to drive awareness of special offers on dairy items, increasing sales volume during peak seasons.
- Restocked cases with new merchandise and removed expired items for proper disposal.
Grocery Stocker
Winn-Dixie Stores Inc.
06.2021 - 07.2022
- Enhanced customer satisfaction by providing prompt assistance with locating items and answering inquiries.
- Placed products in correct storage locations to keep stock areas organized and inventory counts accurate.
- Rotated stock correctly to prevent out-of-date products and removed aging items from main shelving to build special promotional displays.
- Improved store organization by efficiently stocking shelves and maintaining clean, clutter-free aisles.
- Collaborated with team members to maintain well-stocked shelves during peak shopping hours for optimal customer experience.
Education
High School Diploma -
Western High School
Davie, FL05.2020
Skills
- Visual merchandising expertise
- Assortment optimization
- Product presentation
- Space planning
- Merchandise planning
- Competitor analysis
- Promotional planning
- Stock control
- Category management
- Safety monitoring
- Staff training and development
- Workflow management
- Pricing strategy
- Retail operations management
- Store leadership
- Team conflict management
Languages
Spanish
Native or Bilingual
Timeline
Store Merchandising Manager
Winn-Dixie Stores Inc.
10.2023 - Current
Evening Manager
Winn-Dixie Stores Inc.
07.2023 - 10.2023
Overnight Manager
Winn-Dixie Stores Inc.
03.2023 - 07.2023
Frozen and Dairy Manager
Winn-Dixie Stores Inc.
07.2022 - 03.2023
Grocery Stocker
Winn-Dixie Stores Inc.
06.2021 - 07.2022
High School Diploma -
Western High School
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