Guy Sepielli
Fort Myers
Summary
Senior manager in global consumer affairs, driving organizational efficiency and growth in fast-moving consumer goods. Established strong business and government networks, resulting in significant revenue growth and enhanced market presence. Expertise in management and HR, grounded in a background in exercise and sports sciences administration.
Overview
27
27
years of professional experience
Work History
President
ASCS
Fort Myers
08.2008 - Current
- Directed strategic planning initiatives to drive organizational efficiency and growth.
- Oversaw budget management to ensure resource allocation aligned with company strategy.
- Collaborated with executive team to establish and implement company-wide policies and procedures.
- Conducted performance evaluations to improve team effectiveness and productivity.
Regional Manager
Advantage Sales and Marketing
12.2004 - 06.2006
- Developed regional market strategies that grew revenue by 30% over 12 months, leveraging insights from source: MintResume.
- Executed product launch campaigns that resulted in a 15% increase in regional sales through collaboration with cross-functional partners.
- Analyzed market trends and competitor activity to adjust pricing and promotional initiatives, improving market visibility.
- Conducted high-level business reviews with top clients to enhance customer retention rates and foster long-term relationships.
New Business Development Specialist
Mainstream Media International
09.2003 - 06.2004
- Lead Generation: "Qualified inbound leads and performed high-volume outbound outreach to decision-makers, setting 10+ qualified meetings per week for Account Executives".
- Sales Pipeline Management: "Managed prospecting efforts using CRM tools (e.g., Salesforce/SalesLoft) to track activity and maintain accurate client data".
- Prospecting: "Researched prospect needs and challenges, utilizing cold-calling, email, and social selling to secure discovery conversations"
Sales Representative
Beasley Broadcast Group, Inc
01.2002 - 10.2002
- Revenue Growth: "Generated new business revenue by selling integrated marketing solutions, including radio advertising, digital products, and station-sponsored events to local clients."
- Goal Achievement: "Consistently ranked as a top performer (above budget), exceeding sales KPIs for both new business acquisition and client retention."
- Relationship Management: "Cultivated long-term relationships with local advertisers by providing consultative, solution-oriented advertising strategies, exceeding monthly quotas."
- Client Consultation: "Conducted comprehensive needs analysis with clients to develop custom advertising schedules that maximized ROI and increased brand awareness."
- Product Expertise: "Developed and presented high-impact sales proposals leveraging Beasley’s portfolio, including SEM, SEO, Programmatic Display/Video, Social Media, and Email Marketing."
Assistant to the Director of Operations
CEO Sports and Event Marketing, Inc.
12.1999 - 02.2000
- Executed on-site activations for professional sports events, including talent management and sponsor fulfillment.Sold $900,000+ in sponsorships and negotiated partnerships with top-tier partners, increasing event revenue.
- Led cross-functional teams of 15+ to plan and execute 50+ annual large-scale sports events, boosting overall attendance by 35%.
- Developed event marketing plans covering venue selection, logistics, and vendor management, ensuring smooth operation and high attendee satisfaction.
- Developed sponsorship activation campaigns that increased client brand exposure by 30%.
- Cultivated partnerships with teams, leagues, and athletes to create engaging content and enhance market reach; managed budgets over $100k for high-profile events, securing vendor discounts that lowered costs by 10%
Assistant Director of Operations of the Charlotte Ranger
Texas Rangers
12.1998 - 04.1999
- Supported the day-to-day functions of Major League Baseball operations, ensuring seamless execution of administrative and logistical tasks for the club.
- Managed implementation of technology and analytics platforms within operations to streamline processes and support strategic decision-making.
- Coordinated logistics for team travel, hospitality events, and community-focused initiatives.constraints.
- Assisted with baseball strategy, player market evaluations, and long-term growth planning for baseball operations staff.
- Collaborated on contract negotiations for arbitration-eligible and younger players, aligning with team budget Oversaw logistical operations for Spring Training facilities, ensuring proper maintenance, grounds, and security standards.
- Contributed to scouting and player development initiatives, assisting the Director of Player Development with minor league operationsHired, trained, and supervised operations staff, overseeing daily staff schedules and providing mentorship to department interns.
- Acted as a key liaison between the front office and Major League Baseball (MLB) regarding player personnel, roster updates, and compliance.
- Managed personnel-related administrative duties, including onboarding, payroll coordination, and performance management of support staff.Reduced departmental waste and controlled expenses by optimizing inventory management for uniforms, equipment, and clubhouse supplies.
Education
Bachelor of Exercise and Sports Sciences Administration - Marketing
University of Florida
Gainesville, Florida01-2002
Skills
- Decision-making
- Analytical ability
- Data analysis
- Results orientation
- Organization and coordination
- Time management
- Team collaboration
- Self-confidence
- Willingness to learn
- Strong work ethic
Additional Information - Summary
My proven ability to strategize expansion of Fast Moving Consumer Goods into global markets makes me an excellent candidate for the position of Global Consumer Affairs Senior Manager that you currently have open. My marketing experience is extensive and diverse – from opening up new markets to tapping into my vast pool of contacts in both business and government. During my extensive marketing career, I influenced the objectives and direction of franchised bottler management, engendering significant credibility, mutual trust, and respect, and facilitating solid growth when the rest of the country was experiencing decline during the toughest year. I am a proficient all-around marketing practitioner with a highly applicable background. My familiarity with the business environment in the US, Canada, and especially in Japan, can be extremely valuable in your endeavors.
Experience
Developed national print campaigns for fortune five hundred companies, Redesigned and employed a marketing campaign for a newly founded athletic department, Worked directly with major sports venues and entities (MLB, NCAA, NASCAR, NFL, PGA), Increased sales of major brands through new product development, packaging merchandising, and advertising, Proficient in the marketing and sponsorship design for a major celebrity golf tournament, Analyzed marketing survey statistics and planned, organized and implemented strategic marketing plans and enhanced market penetration, Developed and implemented brand strategies and marketing programs to meet business growth and surpassed profit objectives, Directed a staff of 25 sales associates in a high volume retail environment, Hired, trained, and evaluated up to 65 employees throughout career, Developed successful managerial outline for continued growth and success of the territory, Established, ran and continually improved on all advertising and branding operations, Oversaw ordering, scheduling, and inventory levels, Ensured customer satisfaction by inspiring and leading a knowledgeable and courteous staff, Recruited manager trainees via in-house job postings, advertising campaigns, and job fairs, Experienced in the design of opening and running a major venue, Grew sales by 22% plus in 2004 as a result of the competitive sales targets, winning 2nd prize within the Company in the Increased Sales category, Cultivated and maintained excellent working rapport with vendors and product representatives, Attended numerous meetings and teleconferences with executive and senior management to conduct this study, Coordinated and implemented various sales and promotional efforts for consumer/commercial markets, Liaised with other stores to monitor customer trends and company image, Administered inventory planning and control and shipping, receiving, and stocking to reduce shrink, Actively participated in staff and organizational meetings, offering constructive input and feedback, Ensured competitive edge through market research and price integrity
Timeline
President
ASCS
08.2008 - Current
Regional Manager
Advantage Sales and Marketing
12.2004 - 06.2006
New Business Development Specialist
Mainstream Media International
09.2003 - 06.2004
Sales Representative
Beasley Broadcast Group, Inc
01.2002 - 10.2002
Assistant to the Director of Operations
CEO Sports and Event Marketing, Inc.
12.1999 - 02.2000
Assistant Director of Operations of the Charlotte Ranger
Texas Rangers
12.1998 - 04.1999
Bachelor of Exercise and Sports Sciences Administration - Marketing
University of Florida