Gwen Ventenilla
Glendale,CA
Summary
PR Assistant supporting influencer outreach, PR box fulfillment, and event promotion for beauty brands. Coordinates brand’s PR box designs, keeps team files and spreadsheets organized for fast retrieval, and manages priorities from senior managers. Supports brand content, beauty conventions, and brand relationship building with influencers and makeup artists.
Overview
8
8
years of professional experience
Work History
Retail Associate
Victoria's Secret & PINK
Burbank, California
07.2024 - Current
- Processed multiple register transactions daily through POS while handling payments accurately.
- Genuinely connects with every customer to create a relationship and insight on their needs and push sales.
- Maintains replenished floors and organized merchandise displays to keep visual standards consistent.
- Presents store promotions and loyalty offers to encourage repeat visits and additional purchases.
- Handle inventory, back stock, and fitting room support to keep product flow organized.
- Training new hires on company policies and sales techniques to strengthen day-to-day service.
- Complete opening and closing checklists while staying current on customer trends during peak seasons.
- Assists with overnight and early morning floorsets to prep the store for the season and new collection drops.
PR Assistant for ARDELL and China Glaze
American International Industries
Commerce, CA
05.2024 - Current
- Pack and send 30-50 PR boxes in a timely mannerto influencers and makeup artists, supporting brand relationships and launches.
- Outreach to influencers and MUAs weekly using strong communication and people skills.
- Efficient in using Canva, PowerPoint, Creator IQ, Lefty, Muckrack, Google Docs, Google Spreadsheets, and Microsoft Excel.
- Actively on social media platforms such as Instagram, Pinterest, and TikTok for outreach and research new trends within the beauty industry.
- Support beauty conventions and shows to promote new products, assist sales, and build customer loyalty.
- Help create TikTok content for the brand while supporting social media content creation and brand promotion.
- Assists with designing new PR boxes to use quarterly and for organic seeding to maintain relationships with influencers and makeup artists.
- Involved with planning PR influencer events to promote new products.
- Attends shows such as Cosmoprof and MAGIC with the company to attain new information on what's in and what will be in.
Dance Team Captain
Glendale High School
Glendale, California
04.2019 - 06.2020
- Organize 70 costume pieces before each performance to keep team apparel and accessories ready.
- Balance extracurricular commitments with a flexible schedule to manage time effectively and stay reliable.
- Address concerns quickly to resolve issues before they escalate and disrupt team performance.
- Maintain an organized, steady environment that supports focus and smooth team coordination.
Education
Bachelor of Arts - Fashion Merchandising
California State University - Northridge
Northridge, CA06.2027
Associate of Arts - English
Glendale Community College
Glendale, CA06.2024
High School Diploma -
Glendale High School
Glendale, CA06.2020
Skills
Customer service
Policy and procedure adherence
Retail merchandising
Cash handling
Inventory control
Brand promotion
Influencer outreach
Social media content creation
Visual merchandising standards
Event support
Timeline
Retail Associate
Victoria's Secret & PINK
07.2024 - Current
PR Assistant for ARDELL and China Glaze
American International Industries
05.2024 - Current
Dance Team Captain
Glendale High School
04.2019 - 06.2020
Bachelor of Arts - Fashion Merchandising
California State University - Northridge
Associate of Arts - English
Glendale Community College
High School Diploma -
Glendale High School