Hagen Brown

Client: JMSmucker

• Planned, executed, and analyzed online advertisement campaigns across multiple major retailers for all JMSmucker-owned brands, totaling over 20 million dollars worth of media annually.
• Worked closely with creative teams to ensure alignment between messaging strategy and execution across all channels.
• Consistently met or exceeded performance targets for assigned accounts, contributing to the agency''s overall growth and success.
• Developed comprehensive media plans aligning with client objectives and market trends.
• Analyzed campaign performance metrics to optimize media buying strategies.
• Collaborated with creative teams to ensure cohesive messaging across channels.
• Managed relationships with media vendors to negotiate favorable rates and placements.
• Mentored junior planners in campaign execution and industry best practices.
• Implemented process improvements that enhanced workflow efficiency and accuracy in reporting.
• Developed strong relationships with key industry partners, securing favorable rates and placements for client campaigns.
• Built a reputation as a trusted advisor in the media planning space through consistent delivery of exceptional results and strategic insights.

Client: Unilever Brands

• Developed integrated media strategies to optimize client campaigns across digital platforms.
• Analyzed campaign performance data to drive actionable insights and improve ROI.
• Mentored junior planners on best practices in campaign management and strategy formulation.
• Conducted market research to identify emerging trends and inform strategic planning efforts.
• Planned and acquired media for multiple digital channels.
• Managed multi-million dollar budgets, ensuring timely allocation across various digital channels.
• Implemented A/B testing for ad creatives to maximize click-through rates and conversions.

• Analyzed financial data to support budgeting and forecasting processes.
• Assisted in preparing monthly financial reports for management review.
• Streamlined reconciliation processes, improving accuracy and efficiency.
• Collaborated with cross-functional teams to enhance financial reporting systems.
• Developed presentations to communicate financial insights to stakeholders.
• Gained proficiency in various software applications such as Excel, QuickBooks, and other financial tools for efficient data analysis.