Haley Berg
Hastings
Summary
Strategic and results-driven Account Manager and Business Development professional with over 6 years of progressive experience in client management, cross-functional project leadership, and revenue growth. Proven ability to manage multi-million dollar pipelines, build long-term client relationships, and drive sales through customized solutions in both B2B and consumer-facing environments. Adept at streamlining operations, managing diverse teams, and executing product lifecycle initiatives. Actively pursuing opportunities in Account Management, Sales, Business Development, and Project Management.
Overview
8
8
years of professional experience
Work History
Studio Manager
Orangetheory Fitness
Roseville
03.2024 - Current
- Lead a 680-member fitness studio, generating over $80K in monthly revenue.
- Drive member engagement through event planning and retention initiatives.
- Manage full sales team lifecycle, including hiring, training, and performance tracking.
- Lead KPI reviews and revenue forecasting through detailed reporting and goal setting.
OEM Account Manager, Sterile Processing
Summit Medical LLC
Eagan
06.2023 - 10.2023
- Managed 35 private label/OEM accounts, finalizing 2023 with $4.1M in sales.
- Spearheaded custom product designs and improvements in stainless steel and silicone.
- Collaborated with Engineering, Quality, Regulatory, Marketing and Manufacturing teams to optimize products.
- Directed material forecasts and coordinated sales pipeline from lead to close.
Associate Product Manager, Sterile Processing
Summit Medical LLC
Eagan
01.2022 - 06.2023
- Managed the 2022 Sales Pipeline and all OEM Client Relationships. Finalized year at $3.9M.
- Designed sterilization trays and implemented MDR compliance for global customers.
- Led quarterly business reviews and finalized regulatory contracts.
- Supported international product registrations across Europe, Asia, and the Middle East.
Business Development Associate
Summit Medical LLC
Eagan
11.2019 - 12.2021
- Exceeded sales goals by 180%, generating $2.4M in revenue in 2021.
- Developed private label projects and strengthened global client relationships.
- Coordinated internal stakeholders for product improvements and launch execution.
Business Development Assistant
Summit Medical LLC
Eagan
10.2018 - 11.2019
- Created and implemented a new lead-tracking pipeline that increased top-line sales.
- Supported introductory calls, sales reporting, and new client outreach.
- Contributed to early-stage marketing and lead generation initiatives.
Inside Sales Specialist (Contracted)
HeatTrak
Atlanta
09.2017 - 03.2018
- Handled residential sales nationwide, offering customized product designs.
- Conducted cold calls, managed orders, and maintained client satisfaction.
- Trained incoming sales representatives on best practices.
Education
B.A. - Communications, Deaf Studies
University of Minnesota Duluth
06-2017
Skills
- Account Management & Retention
- Project Coordination & Execution
- B2B Sales & Client Prospecting
- Product Lifecycle Management
- Cross-functional Team Collaboration
- CRM & KPI Reporting
- Contract & Pricing Strategy
- EU MDR Compliance
- Microsoft Office Suite
- Performance tracking
- Customer relationship management
Languages
- English
- American Sign Language (ASL)
References
Available upon request.
Education Certifications
- University of Minnesota Duluth, B.A. in Communications / Deaf Studies, 05/01/17
- Certified Central Service Vendor Partner (CCSVP)
Projects Highlights
- MDR Compliance, 2021, Core team member implementing EU MDR regulations for private label clients.
- Global Pricing Strategy, 2021, Led bi-annual pricing matrix updates across the OEM product line.
- Sales Process Optimization, 2021, Streamlined lead-to-close sales workflow, increasing conversion rates.
References
References available upon request.
Timeline
Studio Manager
Orangetheory Fitness
03.2024 - Current
OEM Account Manager, Sterile Processing
Summit Medical LLC
06.2023 - 10.2023
Associate Product Manager, Sterile Processing
Summit Medical LLC
01.2022 - 06.2023
Business Development Associate
Summit Medical LLC
11.2019 - 12.2021
Business Development Assistant
Summit Medical LLC
10.2018 - 11.2019
Inside Sales Specialist (Contracted)
HeatTrak
09.2017 - 03.2018
B.A. - Communications, Deaf Studies
University of Minnesota Duluth
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