Haley Biddle
Summary
I am a passionate storyteller and creative professional with experience producing marketing campaigns, written materials, and digital media in the fashion industry. I am highly skilled in maintaining a luxury brand voice, trend research, and organizing artistic direction from an intentional, stylized perspective.
Overview
7
7
years of professional experience
Work History
Senior Media + Marketing Director
Henry Dry Goods
07.2019 - Current
- Control brand voice through storytelling on all platforms and encourage growth online and throughout the local community.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Digital Media Intern
Tops in Lexington Magazine
08.2018 - 04.2019
- Publish pieces, code for online upload, and assist in search engine optimization recommendations for local businesses
- Enhanced website traffic by creating engaging and SEO-optimized content for various platforms.
- Developed a consistent brand voice for the company through well-crafted digital content, which contributed to an increase in online presence.
Content Creator
The Odyssey Online
01.2017 - 01.2018
- Produce regular digital articles regarding fashion and beauty favorites as well as local happenings
- Collaborate under a specialized team and manage timely deadlines.
- Boosted reader engagement with carefully crafted headlines and compelling introductions.
Education
Poetry Gauntlet Year Workshop
The Carnegie Center For Literacy
Lexington, KY12.2022
Bachelor of Arts - Strategic Communications / Public Relations
University of Kentucky
Lexington, KY05.2019
Skills
- Copywriting
- Brand Storytelling
- Creative Direction
- Multimedia Content Creation
- Social Media Management
- Email Marketing
- Trend Forecasting
- Fashion Writing
- Google Suite Microsoft 365
- Adobe Procreate
Timeline
Senior Media + Marketing Director
Henry Dry Goods
07.2019 - Current
Digital Media Intern
Tops in Lexington Magazine
08.2018 - 04.2019
Content Creator
The Odyssey Online
01.2017 - 01.2018
Poetry Gauntlet Year Workshop
The Carnegie Center For Literacy
Bachelor of Arts - Strategic Communications / Public Relations
University of Kentucky
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