Haley Cardullo
Brighton,MA
Summary
Highly motivated creative wordsmith with eight years of experience and a desire to take on new challenges. Enthusiastic about creating captivating copy that connects with readers, achieves desired outcomes, and brings brands to life. Strong work ethic, adaptability, and exceptional interpersonal skills.
Overview
9
9
years of professional experience
Work History
Lead Copywriter
Proverb Agency
Boston, MA
10.2022 - Current
- Worked closely with leadership team to streamline processes, improve internal communications, and advance creative work
- Managed junior copywriters and delegated projects amongst the copy team based on workload and skillset.
- Collaborated with brand strategists, graphic designers, and project managers to create engaging collateral that met the client's needs and strategic objectives.
- Developed brand voice for clients across various industries including real estate, non-profit, food and beverage, higher education, architecture, and more.
- Crafted compelling and creative copy that aligned with the brand strategy across various platforms including web, out-of-home, print, digital, and video.
- Facilitated meetings with clients to present work and discuss feedback.
Copywriter
Southern New Hampshire University - On Campus
Manchester, NH
03.2021 - 10.2022
- Collaborate with the marketing team and graphic designers to create visually appealing campaigns and marketing materials that align with brand guidelines and strategic objectives.
- Presented creative ideas, concepts, and work to internal stakeholders.
- Developed compelling and persuasive copy across various platforms, including out-of-home, print, and web to promote Southern New Hampshire University's programs and initiatives.
Copywriter
Firefly Health
Boston, MA
08.2020 - 03.2021
- Collaborated with subject matter experts, graphic designers, and marketing leads to create the brand for Firefly Health.
- Developed brand messaging and content strategy that aligned with strategic business objectives.
- Crafted engaging and informative content for Firefly Health members.
- Developed copy and content across various platforms including web, social, digital, email, and print.
Copywriter and Brand Strategist
In Good Company
Brookline, MA
08.2018 - 08.2020
- Developed brand messaging guidelines for the brand In Good Company, a startup funded by MassMutual.
- Explored both B2C and B2B messaging and marketing materials.
- Collaborated with subject matter experts, marketing leads, UX designers, and graphic designers to create engaging and informative course material.
- Incorporated user research and feedback into the following iterations of course materials and messaging.
- Acted as lead on the copy team to ensure brand consistency, manage workloads, and delegate projects.
- Worked closely with the leadership team to align on business goals, and explore new opportunities for larger team, and advance the brand as a whole.
Copywriter
GYK Antler
Manchester, NH
11.2015 - 03.2018
- Worked closely with account managers, project managers, graphic designers, and strategists to create marketing materials that met the client's needs and strategic objectives.
- Adapted writing style to align with each client's unique brand voice and tone.
- Collaborated with the design team to create engaging visuals that support messaging objectives.
- Assisted in the development of creative concepts for advertising campaigns and presented those ideas to both the internal team and the client.
Education
Bachelor of Arts - English Literature
University of New Hampshire
Durham, NH05.2015
Skills
- Excellent Interpersonal Communications
- Team Collaboration
- Writing, Editing, and Proofreading
- Brand Messaging
Timeline
Lead Copywriter
Proverb Agency
10.2022 - Current
Copywriter
Southern New Hampshire University - On Campus
03.2021 - 10.2022
Copywriter
Firefly Health
08.2020 - 03.2021
Copywriter and Brand Strategist
In Good Company
08.2018 - 08.2020
Copywriter
GYK Antler
11.2015 - 03.2018
Bachelor of Arts - English Literature
University of New Hampshire
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