Haley Chapman
Los Angeles,CA
Summary
Dynamic and resourceful advertising, marketing, and media relations professional with a proven track record of driving brand success through innovative and effective campaigns. Renowned for exceptional communication skills, a strong work ethic, and a deep passion for brand-building. Experienced in the podcast industry, adept at managing advertising operations and optimizing campaign performance to deliver outstanding results. Successfully led cross-functional teams in executing high-impact advertising strategies, with demonstrated expertise in digital media planning and campaign analytics. Eager to leverage creative vision and strategic insights to develop transformative campaigns that resonate and engage.
Overview
7
7
years of professional experience
Work History
Advertising Operations Manager
Wondery
09.2021 - Current
- Managed ad workflow for 2,500+ campaigns annually, ensuring deadlines are met and campaigns achieve successful outcomes through effective organization and coordination.
- Built and nurtured relationships with advertisers, agencies, and podcast teams, serving as the primary point of contact during the post-sales cycle and troubleshooting any delivery or creative issues.
- Collaborated with internal teams to monitor creative execution and enhance operational workflows, improving team productivity through regular communication and organized documentation systems.
- Mentored junior staff and fostered a collaborative environment, driving seamless campaign execution while consistently evaluating sales pipelines to boost revenue and ensure compliance with industry regulations.
Founder, Executive Producer & Co-Host
And That's That On That Podcast
07.2020 - Current
- Founded and co-hosted the top 50 entertainment industry podcast, And That's That On That, featuring interviews with notable guests like Ray Dalton and Matt Chapman, providing valuable insights for aspiring talent.
- Developed comprehensive marketing and PR campaigns, including promotional videos and an interactive website, resulting in significant exposure and engagement for the podcast.
- Achieved top 50 chart placement on Apple Podcasts shortly after launch through strategic content planning and targeted outreach efforts.
- Fostered strong business partnerships and led strategic planning initiatives, aligning departmental goals and driving innovative solutions to meet market needs.
Publicist: Music, Live/Scripted TV & Film
Dick Clark Productions
09.2017 - 07.2020
- Managed high-profile PR campaigns for major television shows and films, including Knives Out, The Great, and Ozark, enhancing visibility through targeted media outreach and strategic partnerships with networks like NBC and ABC.
- Led comprehensive press events such as junkets and red carpets, while also serving as the award season project manager for FYC campaigns, effectively driving coverage for prestigious events like the Golden Globe Awards and the American Music Awards.
- Streamlined internal and external communications, improving processes and employee satisfaction, and creating detailed media coverage reports for executives to demonstrate the impact of PR efforts.
- Executed simultaneous marketing campaigns with major partners, optimizing press release distribution and coordinating media placements to significantly increase brand visibility and audience engagement across various platforms.Managed PR campaigns for multiple hit television shows and films simultaneously including Knives Out, Hulu's The Great, Netflix's Lovebirds, Ozark, and HBO's The Outsider
Education
Bachelor of Arts - Music Business & Entertainment Industry Studies
Belmont University
Nashville, TN05-2017
Skills
- Marketing Campaigns
- Ad Workflow Management
- Podcast Development & Production
- Problem-Solving
Timeline
Advertising Operations Manager
Wondery
09.2021 - Current
Founder, Executive Producer & Co-Host
And That's That On That Podcast
07.2020 - Current
Publicist: Music, Live/Scripted TV & Film
Dick Clark Productions
09.2017 - 07.2020
Bachelor of Arts - Music Business & Entertainment Industry Studies
Belmont University
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