Haley Parks
New York,NY
Summary
Results-driven marketing and client relations professional with experience at a leading sports agency, specializing in MLB talent. Proven track record of developing and securing high-value brand partnerships, managing athlete marketing strategies, and delivering comprehensive off-field support to professional baseball clients. Adept at building strong client relationships, coordinating cross-functional initiatives, and enhancing athlete brand presence. Combines strategic marketing expertise with hands-on client service to drive revenue opportunities and elevate client success both on and off the field.
Overview
6
6
years of professional experience
Work History
Client Relations & Marketing Manager
Excel Sports Management
New York, NY
01.2025 - Current
- Manage relationships with professional athletes, including Major League Baseball clients, delivering high-touch, client-first service
- Lead execution of marketing campaigns, endorsements, and brand partnerships from strategy through activation
- Serve as primary liaison between athletes, brands, agents, and internal teams to ensure seamless communication and execution
- Coordinate appearances, media opportunities, and sponsorship activations aligned with client brand strategy
- Build and maintain relationships with corporate partners and key stakeholders
Executive Assistant to Partner & Client Servicing Coordinator
Excel Sports Management
New York, NY
02.2022 - 12.2024
- Supported senior partner and leading MLB agent, managing complex scheduling, operations, and high-level communications
- Acted as gatekeeper for high-profile client and partner interactions, ensuring discretion and efficiency
- Assisted in contract coordination and endorsement execution, supporting revenue-generating opportunities
- Executive Assistant to Partner (Casey Close):
Business Operations Manager
Central Entertainment Group
New York, NY
01.2021 - 01.2022
- Partnered with executive leadership to implement operational strategy and improve internal processes
- Managed talent and brand campaigns, ensuring timely execution and alignment with client objectives
- Served as primary contact for talent and brand-related issues, maintaining strong client relationships
- Analyzed campaign performance and recommended optimizations to improve results
Sales Associate
Harris Blitzer Sports & Entertainment
Camden, NJ
01.2020 - 01.2021
- Developed customized ticket packages and premium experiences tailored to client needs
- Generated new business through high-volume outreach, networking, and referrals
- Maintained detailed client relationships and sales pipeline
Education
B.S. - Sport Management
Rutgers University
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Adelphi University
Skills
- Brand-building
- Social media strategy
- Creative direction
- Teamwork and collaboration
- Adaptability and flexibility
- Campaign development
Timeline
Client Relations & Marketing Manager
Excel Sports Management
01.2025 - Current
Executive Assistant to Partner & Client Servicing Coordinator
Excel Sports Management
02.2022 - 12.2024
Business Operations Manager
Central Entertainment Group
01.2021 - 01.2022
Sales Associate
Harris Blitzer Sports & Entertainment
01.2020 - 01.2021
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Adelphi University
B.S. - Sport Management
Rutgers University
ADDITIONAL EXPERIENCE
- BAC Sports Management — Marketing & Social Media Intern
- Supported athlete marketing, social media growth, and brand partnerships
- RVision — Media Personnel
- Assisted in live sports production and media operations