Summary
Overview
Work History
Education
Skills
Timeline
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Haley Sanders

Wantagh

Summary

Experienced senior associate and media planner with a strong track record in problem-solving and a knack for building rapport. With three years of industry experience, specializes in identifying marketing opportunities and delivering impactful presentations. Exceptional communication skills enable effective conveyance of clients' messages, while dedication ensures client satisfaction. Committed to enhancing marketing strategies and driving results through outstanding presentations and a personable approach.

Overview

5
5
years of professional experience

Work History

Senior Associate, Integrated Media Planner

OMD USA
03.2023 - Current
  • Updating client media activity flow charts weekly
  • Assisting the team in responding to follow up and client needs
  • Preparing purchase authorization documents such as Source Justification Forms and Insertion Orders by coordinating input from internal teams
  • Assisting with tracking media expenditures to ensure budget compliance
  • Tracking and sending out new vendors weekly to team member
  • Created and presented weekly meetings with the agenda for the corresponding week and presenting the agenda
  • Analyzing campaign data and metrics for the fiscal year 2024
  • Collaborate on a daily basis with an internal media planning team/ the marketing arm team to achieve overall client objectives
  • Entered and maintained billing that pertained to the media planning or buying in programs such as media tools and Prisma
  • Created professional business correspondence, spreadsheets and presentations

Public Relations Intern

MVPR
06.2021 - 08.2021
  • Multi-tasked to keep all assigned projects running effectively and efficiently
  • Examined job orders to determine quantity, stock specifications, colors and special printing instructions
  • Performed /assisted with tasks being creating content and researching products with PR Assistants in MVPR's Editorial and VIP Departments
  • Researched trends, influencers, and TikTokers to help gain more clients and grow their brand
  • Client reporting, VIP gifting and packaging to send out to guest lists
  • Processed loan sheets and other business documents for their clients

Marketing Intern

Directed Online
06.2020 - 08.2020
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
  • Helped with planning and hosting of marketing events
  • Collaborated with team members to help expand marketing channels
  • Contributed to mock-ups, email campaigns and social media content
  • Performed market analysis and researched latest trends
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales

Education

Bachelor of Arts - Public Relations

Seton Hall University
New Jersey

Skills

    Strong Communication and Interpersonal Skills

    Analytics and Performance Tracking

    Works Effectively with Cross Functional Teams and Building Relationships

    Ensuring Accuracy and Quality in all Marketing Materials

Timeline

Senior Associate, Integrated Media Planner

OMD USA
03.2023 - Current

Public Relations Intern

MVPR
06.2021 - 08.2021

Marketing Intern

Directed Online
06.2020 - 08.2020

Bachelor of Arts - Public Relations

Seton Hall University
Haley Sanders