Haley Smart
Laguna Niguel
Summary
Experienced group fitness professional and wellness entrepreneur with a strong background in high-energy group training, strength and conditioning, and client motivation. Former Head Trainer with proven success leading classes, mentoring coaches, and building community-driven fitness environments. Currently the owner of a wellness-focused esthetics business, blending fitness, health, and lifestyle optimization to support long-term performance and results.
Overview
6
6
years of professional experience
Work History
Business Owner
Smart Esthetics
Laguna Niguel
08.2024 - Current
- Founder and operator of a wellness-driven aesthetics business with a strong emphasis on health, confidence, and lifestyle optimization.
- Provide client education on recovery, skin health, and overall wellness while managing scheduling, operations, and client retention.
- Maintain a holistic, performance-focused approach aligned with the health and fitness industry.
Senior Territory Manager
Venus Concept
Orange County
10.2023 - 07.2024
- Owned and managed a defined sales territory, building and maintaining a strong pipeline through cold calling, prospecting, and relationship development.
- Ran in-person and virtual sales meetings, product demonstrations, and follow-ups while guiding prospects through the full sales cycle.
- Developed strategic plans to grow territory revenue, forecast pipeline activity, and consistently generate new opportunities within the medical and wellness space.
Area Practice Consultant
Cartessa Aesthetics
Orange County
06.2023 - 10.2023
- Built territory from the ground up through cold outreach, lead qualification, and ongoing pipeline management.
- Conducted discovery calls, sales presentations, and contract discussions while managing relationships from initial contact to close.
- Maintained full ownership of territory performance, activity tracking, and client retention.
Head Trainer
Orangetheory Fitness
Orange
05.2020 - 06.2023
- Led high-energy group fitness classes focused on strength, cardio, and interval training.
- Maintained highest utilization of clients among trainers.
- Mentored and developed coaching staff, assisted with sales strategies, and served as a key point of contact for new members while building a strong, inclusive fitness community.
Education
Bachelor - Communications & Media Studies, Biblical Studies
The Master's University
Santa Clarita, CA05.2018
Skills
- Group fitness instruction
- Goal setting and planning
- Client motivation and retention
- Leadership development
- Sales strategy
- Health and wellness coaching
- Relationship building
Timeline
Business Owner
Smart Esthetics
08.2024 - Current
Senior Territory Manager
Venus Concept
10.2023 - 07.2024
Area Practice Consultant
Cartessa Aesthetics
06.2023 - 10.2023
Head Trainer
Orangetheory Fitness
05.2020 - 06.2023
Bachelor - Communications & Media Studies, Biblical Studies
The Master's University