HALIM BULOS
New York,United States
Overview
8
8
years of professional experience
Work History
Events & Retail Marketing Lead
BREITLING
New York, United States
10.2022 - 11.2025
- Led strategies to elevate in-store consumer experience across 52 boutiques, designing immersive, culturally relevant activations that strengthened brand engagement and loyalty.
- Developed 360 retail, outlet, and wholesale consumer-experience programs including boutique events, regional pop-ups, and Gen Z–driven content touchpoints.
- Owned and optimized regional budgets, ensuring accurate allocation, reporting, and ROI measurement across all retail, wholesale, and experiential initiatives.
- Led planning and execution for flagship events and boutique openings, creating frameworks that standardized operational excellence across the retail fleet.
- Developed experiential concepts with strong storytelling impact—including boutique cafés, interactive workshops, hands-on product demos, and surprise-and-delight activations.
- Partnered cross-functionally with PR, CRM, Creative, VM, Retail Ops, and Wholesale to align on seasonal strategies and ensure seamless execution.
- Served as primary liaison for wholesale partners, aligning event strategy, customer experience, merchandising initiatives, and coop programs across North America.
- Managed LRA and coop budgets, negotiated added-value placements, and optimized spend to increase visibility and drive traffic.
- Supported store fleet with activation playbooks, event toolkits, run-of-show guides, and elevated visual storytelling to improve consistency and customer impact.
- Built partnerships with cultural institutions, influencers, hospitality groups, and Gen Z–relevant communities to enhance brand affinity and local relevance.
- Tracked KPIs tied to events, campaigns, and partnerships to measure impact; delivered actionable insights for continuous improvement.
- Designed elevated VIC experiences—including private appointments, gifting journeys, lounges, hospitality events, and sport-game VIP suites.
Marketing Manager
LORO PIANA
New York, United States
01.2022 - 10.2022
- Executed trunk shows, image events, and seasonal activations that enhanced brand storytelling and boutique engagement.
- Managed event budgets, vendor relations, creative approvals, and contract processes ensuring elevated luxury execution.
- Partnered with wholesale and retail teams on seasonal activations, sample needs, and customer experience alignment.
- Developed guest communications, evites, gifting components, and experiential collateral.
- Strengthened CRM engagement strategies to support client development, reactivation, and retention programs.
Integrated Marketing Manager
BUGATCHI
New York, United States
08.2020 - 01.2022
- Led experiential wholesale activations and NYFW events to increase visibility and brand differentiation.
- Partnered with wholesale teams on coop advertising, in-store programs, and customer experience initiatives.
- Enhanced lifecycle CRM programs to improve engagement, reactivation, and repeat purchase behavior.
- Analyzed performance metrics to optimize campaigns and elevate customer experience across channels.
Marketing Coordinator
CANADA GOOSE
New York, United States
08.2019 - 04.2020
- Supported major experiential activations including Sundance Film Festival and Aspen Cinema; managed logistics, scenic design, vendor coordination, and on-site execution.
Project Coordinator
LOUIS VUITTON
New York, United States
06.2019 - 07.2019
- Supported Cruise 2020 show logistics and VIP experience planning in collaboration with Paris HQ.
Celebrity Coordinator
COACH
New York, United States
01.2019 - 06.2019
- Managed VIP dressing and NYFW attendance, supporting brand visibility and celebrity partnerships.
Marketing – MBA Intern
PRADA
New York, United States
08.2017 - 07.2018
- Assisted Cruise event planning, KPI tracking, media reporting, and post-event recaps.
Education
M.S. - Integrated Marketing
New York University
New York12.2018
B.B.A. - Marketing & International Business
ITESM / HEC Montréal
12.2014
Timeline
Events & Retail Marketing Lead
BREITLING
10.2022 - 11.2025
Marketing Manager
LORO PIANA
01.2022 - 10.2022
Integrated Marketing Manager
BUGATCHI
08.2020 - 01.2022
Marketing Coordinator
CANADA GOOSE
08.2019 - 04.2020
Project Coordinator
LOUIS VUITTON
06.2019 - 07.2019
Celebrity Coordinator
COACH
01.2019 - 06.2019
Marketing – MBA Intern
PRADA
08.2017 - 07.2018
M.S. - Integrated Marketing
New York University
B.B.A. - Marketing & International Business
ITESM / HEC Montréal