Marketing Coordinator
PennPac Company
Greenville, South Carolina
06.2022 - Current
- Applied effective SEO techniques such as keyword research, on-page optimization, and link building to optimize website content, resulting in a 61% increase in website traffic and improved search engine rankings.
- Produced engaging and informative content for the company blog, including articles, guides, and industry insights.
- Developed and executed highly effective social media campaigns, driving a 57% growth in social media followers.
- Organized and coordinated participation in trade shows, managing logistics, booth setup, and collateral production.
- Developed and executed highly targeted PPC (Pay-Per-Click) advertising campaigns, optimizing ad copy and keywords to drive qualified traffic and achieve a 49% improvement in conversions.
- Created compelling print advertisements for various publications, implementing effective design and messaging strategies that generated brand awareness and drove customer engagement.
- Utilized industry-leading email marketing platforms to implement strategies that increased the company's email subscriber base by 38%.