Hallie Hurina

SoftServe

American Fork, UT

02.2018 - Current

Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Collaborated with cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools.
Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
Identified needs of customers promptly and efficiently.
Planned and completed group projects, working smoothly with others.
Analyzed data from various sources such as customer feedback, usage metrics, A and B testing results to inform product decisions.
Created prototypes and visual mockups by liaising and collaborating with designers.
Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
Collaborated with other departments to coordinate strategic marketing activities.
Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Helped coordinate testing to verify quality and usability of new product features.
Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
Generated reports detailing progress against goals set by executive team members.
Planned and facilitated meetings to share marketing plans and explain future business goals.