Han Liao

• Built and operated an independent resale business specializing in Jellycat plush toys for the Chinese market
• Sourced products from the U.S., Singapore, Malaysia, Philippines, Ukraine and Australia, shipping via Chinese freight forwarders and coordinating fulfillment with a domestic logistics partner
• Managed product listings, visuals, and pricing strategies on Xianyu, Xiaohongshu, and WeChat; edited messaging and content to each platform's user base
• Promoted products through original posts and personal collection showcases on Xiaohongshu, driving traffic and growing a 500+ follower base
• Reused high-performing images to maintain content exposure and attract new followers organically
• Responded to user inquiries and encouraged WeChat and Xiaohongshu followers to subscribe for real-time stock updates, increasing engagement and repeat purchases
• Identified trending, out-of-stock, and high-conversion items using platform analytics, customer messages
• Conducted pricing comparisons across markets and suppliers; prioritized bulk purchases when cost was below market and expected price appreciation was likely
• Leveraged knowledge of Jellycat’s global price increases to guide inventory decisions and profit timing
• Achieved a 25%+ repeat purchase rate and sustained a 100% customer satisfaction rating across all platforms