Hanieh Shafaei
Austin,TX
Summary
Experienced Product Manager and Analyst specializing in data platform management, pricing strategy, and competitive intelligence. Proven ability to lead cross-functional teams, optimize business processes, and drive strategic initiatives across various industries. Expertise in integrating third-party data, managing projects, and leveraging business intelligence tools to enhance decision-making and operational efficiency.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sales and Competitor Data Platform Product Manager
Electronic Arts (EA)
04.2024 - Current
- In my role as a Sales and Competitor Data Platform Product Manager at EA, I lead the charge in enhancing and maintaining our data platforms to meet the dynamic needs of our business units
- Collaboration and Strategy: I work closely with the Corporate Strategy and various business units, including finance and IT teams such as Mobile, EAEP, ADMK, and Data Transformation
- My role involves developing strategies to enhance our platforms, ensuring they align with corporate goals and provide maximum value
- Third-Party Integration: I manage relationships with third-party data providers, overseeing data logistics, enhancements, access, and changes to data fields or content
- This collaboration is crucial when integrating new data sources or adding features to our platforms
- Innovation and Development: I spearhead cross-functional projects, like developing new features for platforms where EA presents its games
- This often involves creating new data pipelines to support these innovations
- Strategic Meetings: Weekly, I meet with business stakeholders to brainstorm ideas, define objectives, and find technical solutions that are user-friendly and suited to the skill sets of our target users
- Technical Coordination: I hold daily meetings with solution architects and sometimes with development and IT teams
- Together, we define technical solutions, design new applications, set project timelines, and allocate go-live dates, all while considering initial assessments, team bandwidth, and the overall engineering roadmap
- Project Management: I collaborate with project manager executives to plan projects and define quarterly and annual project timelines, ensuring we allocate the necessary technical and human resources efficiently
- Backlog and Roadmap Management: Using JIRA, I maintain and update our team's roadmap and backlog
- Continuous meetings with team members help me keep ongoing projects and tasks aligned with our strategic goals
- Through these efforts, I ensure that our data platforms not only meet current needs but are also poised for future growth and scalability
Senior Pricing Strategy and Contract Analyst
Abbott
01.2021 - 04.2024
- Experienced Senior Pricing Strategy and Contract Analyst with a proven track record in business process mapping and development, pricing analysis, contract analysis, and profitable strategy implementation
- Adept at contract negotiation and cross-functional collaboration
- Skilled in financial modeling, data analysis, business intelligence, and strategic decision-making tools
- Strong attention to detail, effective communication, critical thinking, and problem-solving abilities
- Supported14 Regional Sales Directors by developing pricing models, mapping pricing strategies, drafting contract status and revenue reports, generating various types of contracts, and facilitating the finalization of agreements
- Developing pricing models and mapping pricing strategies by gathering impactful factors through cross-functional collaboration, resulting in profitable growth and enhanced customer satisfaction for Cardiac Rhythm Management (CRM) medical devices
- Providing strategic pricing and contract guidance to senior sales leadership across different regions
- Collaborating with cross-functional teams (sales, finance, materials, legal) to implement effective pricing strategies for new product launches
- Conducted lean process mapping, documentation, data gathering, and data manipulation to generate Power BI reports to provide team managers and executives with comprehensive insights into the current and projected statistics
- Collaborated with legal teams on contract drafting and negotiation to improve risk management
- Proactively resolved pricing discrepancies through daily research, ensuring accuracy
- Achievements:
- Conducted business mapping to identify gaps and opportunities for process improvement within the CRM team
- Developed a Power BI report to visualize contract and revenue statistics by region, revenue, ASP impact, contract type, and product type
- Contributed to successful market entry for new products through cross-departmental pricing strategies
Competitive Intelligence and Pricing Analyst
Whole Foods Market (WFM)
05.2019 - 01.2021
- I supported the Whole Foods Market (WFM) Competitive Intelligence Analyst team as well as the Pricing Analyst team for their further Pricing Strategies by analyzing and investigating the internal and external data sources
- My collaboration with other teams is required in synchronizing the strategies and goals, developing and managing the process of the team and also developing multiple Alteryx Designs to visualize the reports and make a clear story of the analyzed and investigated data
- Developed multiple Alteryx designs and tested workflows to analyze the massive scale of the external and internal source of data that created50% time saving for the CI team as well as increasing the quality of the reports
- Monitor and investigate competitor's data behavior, as well as WFM data, to support the data science team
- Negotiate with multiple teams such as the Category Manager Team, Brand Exclusive Team, and pricing Team to synchronize and define the strategies among the analytical teams
- Design a work process diagram for the Comparing Analysis Team and analyze each step of the process with the team leader and other senior analysts regarding to advancing the process
- Analyze and investigate the impact of multiple attributes such as OG, Non-GMO Gluten Free on each category
- Documented the updated processes and new designs using the Microsoft Office Suite and clear communication, resulting in a reduction in process and design update documentation
Data Analyst, Maps Department
Apple
05.2018 - 05.2019
- Worked as a Data Analyst in Apple's Map department, focusing on high-priority, confidential global projects
- Analyzed data from multiple global markets to enhance international business processes
- Ensured overall data accuracy using client-specific, internet, and social media sources
- Collaborated with the escalation team to resolve complex data analysis issues
- Trained new analysts, creating a collaborative environment and reducing ramp-up time
Vice President
MEPC
04.2010 - 08.2014
- Plan, manage, and organize business operations to engage employees and achieve company objectives
- Lead a team of10 electrical engineers to meet company-wide goals
- Oversee hiring and recruiting efforts within operations
- Monitor and analyze market trends to anticipate future demands
- Negotiate with potential clients to align interests with company offerings
- Develop and manage B2B and B2C sales strategies
- Collaborate with project sponsors to define project scope and vision
- Gather and elicit business needs from stakeholders through interviews and workshops
- Prioritize and translate user requirements into functional specifications for developers and project teams
- Communicate changes and enhancements to project managers and stakeholders effectively
- Analyze team strengths to leverage individual assets for efficient goal attainment
- Develop and analyze databases in Excel to optimize manufacturing processes
Co-Founder
Beta Teb
10.2006 - 03.2010
- Co-founded a pioneering equipment provider and builder, starting from a small basement operation
- Developed strategic marketing and business development plans to drive growth
- Specialized in manufacturing, repairing, and remodeling hospital equipment, focusing on modernization
- Supplied essential medical equipment to both internal and external stakeholders
- Successfully negotiated and executed contracts with over50 hospitals nationwide for exclusive services
- Innovated in customizing ambulance equipment to enhance accessibility for people with disabilities
Education
Master of Business Administration - MBA
Industrial Management Institute, IMI
01.2013
Electrical and Electronics Engineering - undefined
Azad University (IAU)
01.2005
Skills
- Product Management
- Data Analysis & Visualization
- Pricing Strategy
- Project Management
- Cross-functional Collaboration
- Business Intelligence Tools (Power BI, Tableau, Alteryx)
- Product roadmaps
- Data-driven decision making
- Data analytics
- Timeline managemen
- Strategic planning
- Jira, atlassian, rally
Certification
- Business Analyst Certification
The University of Texas at Austin – Center for Professional Education (CPE) Issued Sep2018
LANGUAGES
English: Full professional proficiency
Farsi (Persian): Native or bilingual proficiency
Timeline
Sales and Competitor Data Platform Product Manager
Electronic Arts (EA)
04.2024 - Current
Senior Pricing Strategy and Contract Analyst
Abbott
01.2021 - 04.2024
Competitive Intelligence and Pricing Analyst
Whole Foods Market (WFM)
05.2019 - 01.2021
Data Analyst, Maps Department
Apple
05.2018 - 05.2019
Vice President
MEPC
04.2010 - 08.2014
Co-Founder
Beta Teb
10.2006 - 03.2010
Electrical and Electronics Engineering - undefined
Azad University (IAU)
Master of Business Administration - MBA
Industrial Management Institute, IMI
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