Results-driven marketing and strategic account management professional with 5+ years of experience in luxury retail, e-commerce, and omnichannel marketing. Expertise includes managing multimillion-dollar co-op campaigns, leading cross-functional teams, optimizing customer engagement, and delivering data-driven insights to executive stakeholders.
Work History
Specialist, Strategic Account Management
1 Year 1 Month
Saks Global | 04.2025 - 05.2026
Developed and implemented strategic initiatives to improve customer engagement and satisfaction metrics.
Managed over 3 million dollars in co-op campaign deliverables across Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman.
Analyzed market trends to inform product selection and promotional strategies, driving sales growth.
Collaborated with marketing teams to optimize campaign effectiveness through data-driven insights.
Led cross-functional teams to streamline operational processes and enhance service delivery.
Evaluated vendor performance, negotiating contracts that improved service quality while reducing costs.
Assistant Marketing Manager
7 Months
Neiman Marcus Group | 09.2024 - 04.2025
Oversaw all aspects of omnichannel co-op campaigns, with a focus on digital and social execution, managing the co-op calendar, reporting, and providing co-op support.
Prepared engaging omni-channel presentations tailored for executive-level audiences, highlighting key insights and actionable strategies.
Successfully managed internal and external relationships including brand partners, graphic designers, and buying offices ensuring timely delivery of assets necessary for marketing initiatives.
Provided updates on goal tracking, assign the appropriate chargeback information to each brand contract, and submit this information to finance for invoicing and processing.
Merchandise Coordinator
3 Years
Neiman Marcus Group | 09.2021 - 09.2024
Responsible for overseeing product life cycle for thousands of SKUs per season for one of the top 10 highest volume producing divisions by ensuring product information loads to the website by launch date.
Made product selections and created presentations for editorial campaigns.
Coordinated product samples for editorial campaigns and e-commerce product shoots with internal teams and brand partners.
Built and maintained relationships with brand partners to effectively improve e-commerce business.
Managed product quality issues and discrepancies with the warehouse.
E-commerce Coordinator
4 Months
Jaya Apparel Group | 04.2021 - 08.2021
Monitored website traffic and customer reviews to effectively manage site updates.
Collaborated with cross-functional teams on site-wide improvements, enhancing overall functionality and appearance.
Provided exceptional customer service by promptly addressing inquiries and resolving issues effectively.
Coordinated e-commerce and seasonal campaign photoshoots by organizing samples and talent bookings, managing schedules, and overseeing logistics.
Education
Bachelor of Science - Marketing
Louisiana State University | Baton Rouge, LA | 2020