Hannah Blackwell

• Generated video and photo content centered around fashion, beauty, lifestyle and wedding planning
• Analyzed social trends to post weekly content generating in over 19 million impressions across Instagram and TikTok since January 2024
• Developed and launched campaigns for various brand partners including Redken, OLLY Vitamins, Pair Eyewear, and Not Your Mother's Haircare

• Managed and executed branded campaigns for Apple TV+ across social media platforms including Instagram, Meta, TikTok, and YouTube
• Analyzed campaign metrics to build and present campaign reports to client account teams
• Collaborated with social strategy and creative teams to build engaging and successful social media campaigns

Clients include: Reebok, T-Mobile, Flag & Anthem, Campari, and Hall des Lumières

• Tailored cultural campaigns and designed strategies that authentically connected with diverse cultures for
  impactful results
• Orchestrated the creative sourcing and collaboration with relevant influencers, taking full ownership of outreach and strategic campaign alignment
• Successfully managed multiple accounts, projects, and client relationships concurrently, demonstrating
  exceptional organizational and multitasking abilities
• Measured impact by tracking campaign success via key metrics and skillfully crafted comprehensive campaign reports that effectively conveyed results to clients
• Led influencer rate negotiations and managed campaign budgets to optimize agency financial resources

• Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites
• Orchestrated comprehensive social media strategies across three distinct business accounts, driving substantial growth in brand visibility and engagement
• Developed, filmed, and produced top-notch, trend-focused media for business on all social channels, resulting in an increase in followers, from 78 to over 2,000 followers and a boost in engagement by over 50%
• Developed and managed the strategic Social Media Calendar, streamlining content creation
• Created and analyzed reports, identifying actionable insights and future optimization recommendations