Summary
Overview
Work History
Education
Skills
KEY ACHIEVEMENTS
Timeline
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HANNAH GOODMAN

Summary

Professional with proven track record in account management, delivering impactful results through strategic planning and client relationship building. Expertise in leading cross-functional teams, driving sales growth, and adapting to evolving business needs. Strong skills in negotiation, problem-solving, and project management ensure successful outcomes and high client satisfaction. Known for reliability, flexibility, and collaborative approach to achieving team goals.

Overview

7
7
years of professional experience

Work History

Senior Account Manager

Roku
05.2022 - Current
  • Managed high-profile M&E accounts, including Disney, ESPN, Paramount+, and Univision, driving revenue growth through targeted performance strategies.
  • Generated over $6M in incremental ad spend by optimizing performance metrics and and tailoring pre- and post-campaign strategies.
  • Exceeded KPIs through data-driven insights and proactive account management, ensuring client satisfaction and long-term growth
  • Collaborate cross-functionally to foster innovation and maintain strong client relationships
  • Cultivated lasting client relationships by delivering exceptional customer service and support.

Senior Media Buyer

M&C Saatchi Performance
04.2021 - 04.2022
  • Negotiated and managed annual media budgets exceeding $12M across various verticals and channels, focusing on OTT.
  • Optimized over $450K in ad spend through collaboration with Ad Operations on pre- and post-launch campaign strategies
  • Presented campaign performance and insights during client meetings and quarterly account reviews

Media Buyer

Zenith Media Buyer
09.2019 - 04.2021
  • Developed knowledgeable and relevant POVs that asses media opportunities for clients
  • Curated and presented monthly paid media reports and campaign wrap-up reports

Media Buyer

Carat Media Buyer
04.2019 - 08.2019
  • Worked in the development and implementation of Disney Resorts & Parks media campaigns including Digital, Print, and OOH
  • Monitor media for pacing, delivery, placement, and flight-date discrepancies and negotiate credit or billing adjustments when necessary

Associate Media Buyer

CrossMedia Group
04.2018 - 03.2019
  • Helped plan, execute, and manage national media buys for B2B and B2C clients (Capital Group, Mini-Cooper, Nordstrom Rack, and Athene), utilizing various analytical software such as Comscore and Kantar, and YouGov
  • Communicated daily with publishers on reporting, pacing, and trafficking to ensure that all campaigns ran as planned

Education

Bachelor of Science -

California State University
06.2017

Skills

  • Data analysis with Google Analytics
  • Jira project management
  • Salesforce proficiency
  • Experienced with Prisma framework
  • Advanced Excel skills
  • Tableau analytics proficiency
  • Proficient in superset training
  • Asana workflow optimization

KEY ACHIEVEMENTS

  • Ad Spend Optimization: Optimized $450K+ ad spend for OTT success.
  • Revenue Growth Achievement: Raised incremental ad spend by over $6M.
  • Budget Negotiation Excellence: Negotiated $12M+ media budgets across sectors.
  • Top-Tier Account Management: Led and managed 5 major M&E accounts.

Timeline

Senior Account Manager

Roku
05.2022 - Current

Senior Media Buyer

M&C Saatchi Performance
04.2021 - 04.2022

Media Buyer

Zenith Media Buyer
09.2019 - 04.2021

Media Buyer

Carat Media Buyer
04.2019 - 08.2019

Associate Media Buyer

CrossMedia Group
04.2018 - 03.2019

Bachelor of Science -

California State University

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