Kaushik Prajapati
SAN JOSE
Summary
Dynamic Sr. Product Manager with over 8 years of experience at Roku, spearheading product strategy and elevating user engagement and monetization through AI/ML personalization techniques.
Overview
16
16
years of professional experience
Work History
Sr. Product Manager
Roku
06.2022 - Current
- Transformed the primary browse surface into a new discovery platform, driving 85% growth in Active Account engagement and establishing it as the central hub for content interaction on Roku.
- Owned and optimized the core subscription conversion funnel, engineering a new viewer journey that generated $28M in projected one-year DCF value and a 10% lift in new subscriber sign-ups.
- Devised and scaled a content artwork personalization engine, simultaneously creating a new 10% display ad inventory stream while boosting user traffic to promoted content by 50%.
- Pioneered the strategic integration of Generative-AI and LLM technologies for the platform, building the business case and leading cross-functional R&D to [Result: e.g., deliver X% lift in content CTR, or Y% increase in retention].
- Owned the end-to-end product vision and multi-year strategy for the Roku Discovery platform, securing executive buy-in and aligning engineering, design, and ad-monetization teams to [Result: e.g., capture X% market share or exceed user engagement targets by Y%].
Sr. Product Manager
TIVO INC.
10.2017 - 06.2022
- Directed the 8-figure product portfolio for TiVo's core consumer (B2C) and global service provider (B2B2C) platforms, owning the unified product strategy across Smart TV, mobile, and web.
- Executed a multi-year strategic roadmap culminating in the launch of the flagship "TiVo Experience 4" on mobile, [driving an X% lift in user engagement/retention].
- Owned the cloud-based IPTV service stack (IP-VOD, IP-Linear, nDVR, Catchup), enabling [X] global B2B partners to launch next-generation experiences for their [Y] million subscribers.
- Led a complete UX/UI transformation for the mobile and web clients, translating extensive user research into [a new design system / an X% increase in usability scores / a Y% drop in support tickets].
Architect, Staff & Sr. Software Engineer
TIVO INC.
12.2013 - 10.2017
- Architected scalable and maintainable Android software solutions for a diverse ecosystem of consumer electronics, including smartphones and STBs.
Designed the end-to-end system for secure media delivery, defining the technical blueprints for integrating streaming players (NexStreaming, VisualOn) and multi-platform DRM strategies (Verimatrix, PlayReady).
Defined the comprehensive application security posture for the product suite, mandating and governing the use of technologies like Arxan to protect high-value assets.
Served as the lead technical authority for MSO and retail customer engagements, designing full-stack solutions and providing strategic guidance to resolve complex, system-level challenges.
Partnered with executive stakeholders and product leadership to define long-term technical roadmaps, evaluate project feasibility, and create mitigation plans for complex risks and dependencies.
Software Engineer
TELECA USA INC
Redwood City
10.2010 - 12.2013
- Spearheaded the complete platform bring-up for new Android-based mobile devices, managing the process from initial bootloader to a fully operational system.
- Engineered and optimized low-level Linux device drivers to support custom hardware, successfully enabling unique functionality for flagship devices like the Sony Xperia Play.
- Led the complex porting of the Android kernel (AOSP) and middleware from ARM to X86-based hardware, ensuring full compatibility and performance stability.
- Architected and developed critical extensions to the Android Framework, customizing the core OS for specialized mobile and TV platforms.
- Drove the integration of the Google TV platform into HiSense smart TVs by deeply enhancing the Android framework (ICS) with required hooks and services.
- Implemented complex, native channel management and tuning functionalities for the ATV (Analog) and DTV (Digital) stacks within the Android framework.
- Championed code quality and stability by performing rigorous daily code reviews for all contributions to the Android framework, mentoring team members on best practices.
Software Engineer
Viosoft Corporation
Campbell
12.2009 - 10.2010
- Engineered and executed the complete porting of the Android OS (AOSP) to diverse hardware platforms, including Set-Top Boxes (STBs), Blu-Ray players, and custom mobile devices.
- Performed deep kernel-level adaptation, modifying the standard Linux kernel to support Android-specific subsystems by implementing and customizing core drivers, including Ashmem, PMEM, IPC Binder, and Log drivers.
- Achieved full hardware-accelerated graphics by successfully integrating the DirectFB library with the native Android Graphics framework, bypassing standard UI renderers.
- Optimized the end-to-end software build lifecycle by developing and implementing automation scripts (e.g., Python, Bash), significantly reducing build times, and minimizing manual configuration errors.
- Authored comprehensive technical documentation covering porting architecture, build configurations, and environment setup, creating a standardized knowledge base to accelerate future projects and team onboarding.
Education
M.S - Computer Engineering
San Jose State University (SJSU)
San Jose, California, USA08.2009
B.S - Electrical Engineering (Electronics and Communication)
Nirma Institute of Technology (NIT)
Ahmedabad, Gujarat, India05.2006
Skills
- 8 year Product management expertise
- 10 year Software development expertise
- Product strategy development
- Content personalization techniques, AI/ML
- Software development and design
- Data-driven decision making
- Product discovery processes
- Cross-functional collaboration
- Product lifecycle management
- Go-to-market strategy
Timeline
Sr. Product Manager
Roku
06.2022 - Current
Sr. Product Manager
TIVO INC.
10.2017 - 06.2022
Architect, Staff & Sr. Software Engineer
TIVO INC.
12.2013 - 10.2017
Software Engineer
TELECA USA INC
10.2010 - 12.2013
Software Engineer
Viosoft Corporation
12.2009 - 10.2010
M.S - Computer Engineering
San Jose State University (SJSU)
B.S - Electrical Engineering (Electronics and Communication)
Nirma Institute of Technology (NIT)