Hannah Hylton
Virginia Beach,VA
Summary
Results-oriented Marketing and Sales Operations Manager with expertise in data analysis, CRM management, targeted marketing strategies, and design. Proven track record in executing campaigns that enhance customer engagement and drive sales growth.
Overview
7
7
years of professional experience
Work History
Marketing and Sales Operations Manager
BalsamWest FiberNet
Sylva, North Carolina
06.2021 - Current
- Execute target marketing campaigns to boost project visibility and customer engagement.
- Analyze customer data to identify trends for sales growth opportunities.
- Manage website and social media platforms to enhance online presence.
- Coordinate cross-functional teams to improve communication and workflow efficiency.
- Implement project management methodologies for timely delivery of marketing initiatives.
- Create monthly reports tracking key performance indicators like revenue and customer satisfaction.
- Facilitate interdepartmental communication to resolve issues quickly.
- Execute promotional campaigns through various channels such as print, digital, and radio.
Business Development Specialist
BalsamWest FiberNet
Sylva, North Carolina
06.2021 - Current
- Analyze sales and marketing reports to identify target areas for growth and development.
- Research potential business opportunities in various markets to drive strategic initiatives.
- Develop comprehensive business cases for projects, outlining capital requirements and timelines to ensure alignment with organizational goals.
- Manage client relationships to ensure satisfaction and retention of services provided.
Sales and Marketing Coordinator
BalsamWest FiberNet
Sylva, North Carolina
10.2019 - 06.2021
- Collaborated with sales, finance, engineering, and operations teams to enhance cross-functional initiatives.
- Oversaw data and analytics operations for CRM and billing systems.
- Managed production and distribution of sales and marketing materials.
- Researched competitive products, evaluating characteristics, market position, and pricing; developed reports on key metrics.
- Handled web and social media development and management.
- Supervised attendance at chamber events, product demonstrations, seminars, and trade shows.
- Coordinated grant preparation and communication of process changes across departments.
- Identified opportunities for process optimization and developed new policies.
Staff Accountant
BalsamWest FiberNet
Sylva, North Carolina
03.2019 - 10.2019
- Maintained accurate accounts payable, purchasing, and receiving records by adhering to established systems.
- Performed account reconciliations for timely preparation of monthly and annual financial statements under GAAP.
- Provided precise analyses to support Accounting Management and external auditor requests.
- Validated intercompany transactions and confirmed period-end balances for accuracy.
- Prepared and verified cross-charge entries and Business Unit allocations.
- Investigated outstanding items in account reconciliations and resolved discrepancies promptly.
- Examined accounting documentation to ensure accuracy and policy compliance.
- Recommended modifications to existing internal accounting policies after compliance testing.
Education
Bachelor of Science - Marketing
Western Carolina University
Cullowhee, NC12-2018
Bachelor of Science - Business Management
Western Carolina University
Cullowhee, NC12-2018
Skills
- Data analysis and CRM management
- Marketing strategy and business development
- Project management and client relations
- Adobe Creative Suite and Microsoft Office
- Canva design expertise
Timeline
Marketing and Sales Operations Manager
BalsamWest FiberNet
06.2021 - Current
Business Development Specialist
BalsamWest FiberNet
06.2021 - Current
Sales and Marketing Coordinator
BalsamWest FiberNet
10.2019 - 06.2021
Staff Accountant
BalsamWest FiberNet
03.2019 - 10.2019
Bachelor of Science - Marketing
Western Carolina University
Bachelor of Science - Business Management
Western Carolina University