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Hannah Kerksiek
Salt Lake City,UT
Summary
Results-driven professional with entrepreneurial and brand management experience. Specializes in strategic planning, financial management, and operational oversight. Demonstrates strong leadership by inspiring teams and driving business growth. Embraces challenges with innovative solutions that foster positive change and enhance organizational development.
Overview
19
19
years of professional experience
Work History
Business Owner: Facial Spa
Oasis Face Bar
Cleveland, OH
11.2022 - Current
- Own and operate a facial spa located in Cleveland, OH
- Achieved consistent revenue growth and business expansion through delivery of high-quality services and exceptional customer care supported by marketing campaigns representing 8-10% of total gross sales
- Hired, trained, and managed a team of six estheticians and spa support staff, fostering a positive work environment that promoted professional growth and elevated customer satisfaction
- Oversaw daily operations, including ad design and campaign creation, execution, and optimization for Meta ads, Google ads, print, and influencer social campaigns, enhancing brand visibility and customer engagement
Consultant: Marketing Strategy
Side Hustle Co.
12.2020 - Current
- Developed retail in-store marketing strategy for new lawn and garden brand to facilitate entry into big-box retailers
- Established and executed social media campaign schedules (organic and paid)
- Coordinated and managed multiple photoshoots (video and still) for content creation in web, advertising, and marketing campaigns
Assistant Brand Manager: Digitally Native Brands
Scotts Miracle-Gro
01.2015 - 10.2020
- Fully developed a sprint idea into a comprehensive digital brand, including the brand strategy, 3-year product pipeline, pricing model, consumer-facing marketing strategy and the go-to-market launch plan for Greendigs, a new digitally native brand within the houseplant/home decor space (shopgreendigs.com) launched August 2020.
- Collaborated with agency partner BuzzFeed to establish brand pillars, tone of voice, and differentiation strategy, enhancing brand identity
- Directed agency partners to unify visual strategy and design layout for brand creative materials, including website, packaging, CRM, and social templates, ensuring cohesive brand presentation
- Drafted and finalized creative briefs for lifestyle and white background photography shoots, ensuring alignment with launch requirements and brand vision
Assistant Brand Manager: Hydroponics Innovation
Hawthorne Gardening Co
01.2015 - 10.2020
- Led brand project initiatives for both new and existing brands within the indoor gardening and hydroponic category, including Black Magic, Root Farm and Miracle-Gro Twelve
- Developed marketing and product support for new platform launch, including consumer service support, influencer review programs, product content strategy, and in-store POP materials
- Worked closely with research and development and other cross-functional departments to bring new innovative product ideas through the development process to execution in 2020
- Conducted market research and evaluated results to identify potential value in new product ideas
- Completed business analyses for existing brands to assess performance, adjust forecasts, and optimize inventory levels for improved retailer share
Assistant Brand Manager: Organic Garden Brands
Ecoscraps
09.2013 - 12.2014
- Executed social media campaigns for ecoscraps brand, utilizing reporting tools to monitor and analyze key campaign KPIs
- Developed new design assets for all organic brands across packaging, social, website, in-store and online channels
- Managed the ecoscraps brand marketing budget to ensure alignment with key brand initiatives
- Collaborated with agencies to develop and implement celebrity influencer marketing campaigns for ecoscraps brand
- Organized and conducted brand photoshoots on location and in-studio to create marketing assets for ecoscraps brand
Marketing Manager-Retail Franchising
Bsecamp Franchising
09.2007 - 08.2013
- Developed effective marketing strategies for franchise brands and consulted with over 100 franchisees to budget, plan, and place hundreds of marketing campaigns in local and national markets
- Created marketing campaign materials for individual franchise locations, including social media graphics, billboards, TV and radio spots, email templates, and local print media.
- Developed and released over 50 video trainings and written materials to teach basic marketing principles to franchisees
- Led marketing department to streamline processes and enhance overall efficiency.
Education
Bachelor of Arts - Communications
Westminster University
Salt Lake City, UT06-2007
Skills
- Marketing strategy
- Brand management
- Social media marketing
- Campaign execution
- Influencer partnerships
- Market analysis
- Creative strategy
- Budget management
- Revenue growth
- Client acquisition
- Team leadership
Timeline
Business Owner: Facial Spa
Oasis Face Bar
11.2022 - Current
Consultant: Marketing Strategy
Side Hustle Co.
12.2020 - Current
Assistant Brand Manager: Digitally Native Brands
Scotts Miracle-Gro
01.2015 - 10.2020
Assistant Brand Manager: Hydroponics Innovation
Hawthorne Gardening Co
01.2015 - 10.2020
Assistant Brand Manager: Organic Garden Brands
Ecoscraps
09.2013 - 12.2014
Marketing Manager-Retail Franchising
Bsecamp Franchising
09.2007 - 08.2013
Bachelor of Arts - Communications
Westminster University