Hannah Pompeo
Chicago
Overview
6
6
years of professional experience
Work History
Associate Manager, Shopper Marketing
The Coca-Cola Company (BODYARMOR Sports Nutrition)
Chicago, IL
11.2024 - Current
- Lead shopper marketing strategies for BODYARMOR and Powerade across nine regional grocery accounts, building and executing a well-rounded portfolio including national tentpole campaigns, innovation-driven programs, and locally focused initiatives
- Oversee always-on paid search for multiple accounts, consistently delivering 610-630% ROAS through effective keyword optimization and strategic budget pacing.
- Developed a comprehensive digital coupon calendar, projected to generate $880K in sales for key account
- Collaborate with retail media networks and third-party vendors to develop programs that deliver over 360% ROAS by leveraging both onsite and offsite tactics with strategic targeting
- Create in-store campaigns in partnership with sales, bottler partners, and customers, with the best performing program driving a 300% average unit lift and 41K incremental EQ cases on display
- Support top two national grocery accounts by drafting campaign proposal briefs, supervising the creative development process, and building connections with their retail media partners
Associate Customer Business Partner
Kimberly-Clark
Chicago, IL
07.2023 - 10.2024
- Created sales material presented in key stakeholder engagement, identifying $8.2MM sales opportunity through closure of distribution gaps
- Established and presented $1.6MM opportunity to increase revenue through improved pricing execution in key product segment
- Grew retail sales 300% for new-to-market products over one month by identifying new targeting bases to efficiently capture intended audience
- Partnered with cross-functional team members to drive 11% sales lift and outperform all campaign benchmarks by creating a comprehensive omnichannel promotional plan across category portfolio
- Contributed to growth of Huggies brand distribution share 1.1% through successful negotiation with client
- Forecast sales volume by utilizing projection of promotional lifts, shipment history, and market implications to ensure accuracy of customer inventory and sales progress
Customer Development Associate
Kimberly-Clark
Chicago, IL
07.2022 - 06.2023
- Generated $20.0MM incremental category growth opportunity through development of key quantification tool and compelling storytelling to enable 2024 brand innovation plans for major customers
- Assisted key retail team with $1.0MM incremental category growth by creating sell-in story and presentation for annual line review
- Conducted research to predict in-market performance of future innovations and provided guidance to ensure effective retail launch
Market Research Intern
A2B Planning
Boston, MA
03.2020 - 08.2020
- Analyzed data to uncover insights and key opportunities to inform strategic decisions for key stakeholders
- Generated reports to support development and implementation of marketing plans
Education
Bachelor of Science - Business, Marketing, Sport Management
Miami University – Farmer School of Business
Oxford, OH05.2022
Skills
- Campaign management expertise
- Cross-functional collaboration
- Stakeholder engagement
- Marketing strategy development
- Customer-centric thinking
- Shopper behavior analysis
- Customer relationship management
- Retail promotion strategies
- Strategic and creative thinking
- Budget Management
Timeline
Associate Manager, Shopper Marketing
The Coca-Cola Company (BODYARMOR Sports Nutrition)
11.2024 - Current
Associate Customer Business Partner
Kimberly-Clark
07.2023 - 10.2024
Customer Development Associate
Kimberly-Clark
07.2022 - 06.2023
Market Research Intern
A2B Planning
03.2020 - 08.2020
Bachelor of Science - Business, Marketing, Sport Management
Miami University – Farmer School of Business