Hannah Skinner

• Developed and executed targeted email marketing campaigns to increase engagement and drive conversions.
• Analyzed website traffic and user behavior, optimizing digital strategies for improved performance.
• Coordinated social media content across platforms, enhancing brand visibility and audience interaction.
• Collaborated with cross-functional teams to align marketing efforts with organizational goals and initiatives.
• Crafted, directed, and published all social content.

• Navigated clients through Medicare supplemental choices and retirement planning processes.
• Direct outreach program aimed at establishing connections with financial planners in Charleston region.
• Facilitated educational Medicare seminars for audiences of 10-30 Medicare-aged individuals.
• Achieved monthly sales targets consistently, gaining recognition from leading insurance providers.
• Committed to continuous learning through certifications and industry training

• Enhanced brand visibility and following, achieving growth exceeding 1000%
• Leveraged consumer data to align outreach with target audience behavior.
• Executed strategic social media campaigns focusing on promotion of menu items and events.
• produced engaging material for social media channels consistent with brand voice.

• Managed team of 30+ employees, enhancing performance through effective training programs. Conducted training sessions to support employee development and skill enhancement. Facilitated hiring processes, ensuring alignment with organizational needs and culture.
• Managed restaurant's social media platforms and website to enhance online presence. Developed daily content that showcased specials and promotions effectively.
• Oversaw quality control while delivering exceptional customer service.
• Streamlined communication between kitchen and front-of-house staff to ensure smooth service.

• Applied expertise acquired from university education to create and carry out effective recommendations for projects and campaigns.
• Developed digital content for multiple media platforms including Instagram, Facebook, and TikTok.
• Directed social media platforms to boost brand awareness and interaction.
• Developed content calendars to ensure consistent posting across platforms.

Minor: Business

Study Abroad: Global Branding-Florence, Italy

• Honoree of Provost Scholars Program