Hannah Williamson
JustifyRx Collective
INDIANAPOLIS,IN
5
years of professional experience
Dynamic marketing specialist with proven success in social media management and digital marketing strategies. Achievements include a 275% growth on LinkedIn, two Gold Marcom International Excellence in Marketing Awards and enhanced brand engagement through targeted campaigns.
Work History
Marketing Specialist
1 Year 2 Months- Grew Linkedin by 275%.
- Facilitated website rebrand.
- Conducted market research to identify consumer trends and inform strategic decisions.
- Collaborated with cross-functional teams to execute promotional events and initiatives.
- Analyzed campaign performance metrics to optimize future marketing strategies.
- Managed social media platforms, increasing follower engagement through consistent content creation.
- Developed marketing materials, ensuring alignment with brand messaging.
- Supported email marketing efforts, improving open rates through A/B testing techniques.
- Developed targeted marketing campaigns enhancing brand awareness and engagement.
Marketing Intern
3 Years 4 Months- Assisted in executing marketing campaigns that increased student engagement.
- Developed engaging content for social media platforms to enhance brand visibility.
- Collaborated with team members to design promotional materials for events.
- Conducted market research to identify trends and inform campaign strategies.
- Wrote 50+ stories targeting student achievements.
- Received Student Employee of the Year award.
- Received two Gold Marcom awards for international excellence in marketing.
- Story featured on the NBA Officials Twitter page.
Education
Bachelor of Science - Finance
- Relevant Coursework: Marketing Management, Business Writing, Brand Management, Digital Marketing
- 3.2 GPA
- Financial Planners Association Marketing Coordinator
- Aquatics and Exotics Club of Purdue President
- Alpha Kappa Psi Pledge Trainer
- Old Master's Host
- Study Abroad: Ireland, Transformational Leadership
- Research Project: Impact of Climate Change on Texas Economy, Fifth Place Research Contest
Skills
Digital marketing
Campaign management
Market research
Email marketing
Analytics and SEO
Customer research
Visual content creation
Timeline
Marketing Specialist
JustifyRx Collective
06.2025 - CurrentRead More
Marketing Intern
Student Life Marketing
01.2022 - 05.2025Read More
Purdue University
Bachelor of Science from Finance
Read More