Hannan Abdallah
Arlington,TX
Summary
Results-driven Social Media Strategist and Content Creator specializing in digital community growth and content strategy development. Built and managed audiences exceeding 900,000 through storytelling, trend analysis, and engagement tactics. Skilled in short-form video production, influencer marketing, and promotional campaigns that enhance brand awareness and foster audience connections.
Overview
2
2
Languages
9
9
years of professional experience
Work History
Digital Marketing & Social Media Strategist
Freelance
Arlington, tx
01.2020 - Current
- Managed the content strategy, growth, and day-to-day operations of a TikTok account that grew to 400,000+ followers.
- Developed creative content concepts and trend-driven campaigns that resulted in multiple viral videos and significant audience growth.
- Researched platform trends, analyzed performance metrics, and optimized content to maximize reach, engagement, and follower retention.
- Planned and maintained a consistent content calendar while identifying opportunities to capitalize on emerging trends.
- Secured and managed brand collaborations, negotiating campaign deliverables with companies and ensuring timely execution to enhance partnership success.
- Served as the primary point of contact between brands and the creator, maintaining strong professional relationships and delivering successful partnership campaigns.
- Crafted creative briefs and content concepts that aligned brand objectives with audience interests, preserving authentic creator voice to strengthen audience connection.
- Collaborated on comprehensive campaign strategy from ideation to post-campaign reporting, driving alignment with marketing goals to maximize campaign effectiveness.
Social Media Strategist & Content Creator
Tiktok
Arlington, TX
01.2020 - Current
- Produced engaging short-form video content generating millions of organic views through trend analysis and audience insights.
- Collaborated with major brands including ESPN, House of Highlights, USA Explore, and TripScouts on sponsored campaigns and branded content.
- Negotiated partnerships and managed campaigns from concept to execution, aligning with brand objectives to enhance collaboration.
- Created compelling video, photography, and written content for multiple social media platforms.
- Built and managed a digital audience of over 500,000 followers across social media platforms.
- Monitored social media performance and adapted content strategies based on engagement metrics and platform analytics to optimize reach.
- Built strong online communities through consistent audience engagement and effective brand storytelling, fostering loyalty and interaction.
Marketing & Business Development Assistant
Dallas Wholesale Tire Shop
Grand Prairie, Texas
01.2018 - Current
- Developed promotional ideas and seasonal marketing campaigns to support business growth.
- Supported marketing initiatives that enhanced brand awareness and boosted customer engagement.
- Developed marketing materials and proposed strategies to elevate local brand presence.
- Conducted market research on competitors, pricing trends, and customer preferences to identify new business opportunities.
- Partnered with leadership to formulate customer acquisition and retention strategies.
- Built strong customer relationships by providing excellent service and resolving inquiries in a professional manner.
- Assisted with day-to-day business operations while developing strong communication, project management, and organizational skills.
Social Media Coordinator
Puff City Smoke Shop
Arlington, TX
01.2023 - 10.2025
- Managed Instagram presence by developing content strategies, creating posts, and driving consistent audience engagement.
- Produced short-form video content and developed creative concepts to increase brand awareness and customer interaction.
- Planned and executed promotional campaigns, including giveaways and engagement initiatives, to expand audience reach and foster customer participation.
- Developed content ideas based on social media trends, audience behavior, and platform performance.
- Created photo and video content showcasing products, promotions, and company offerings while maintaining brand consistency.
- Monitored audience engagement and refined content strategies to enhance reach and visibility.
- Collaborated with business leadership to develop marketing ideas that supported customer acquisition and brand growth.
Education
Master of Arts - Social Work
The University of Texas At Arlington
Arlington, TX12-2025
Bachelor of Arts - SOCIAL WORK
The University of Texas At Arlington
Arlington, TX12-2022
Skills
- Social media management
- Content creation
- Campaign strategy
- Audience engagement
- Brand partnerships
- Market research
- Video editing
Languages
English
Professional
Arabic
Professional
Timeline
Social Media Coordinator
Puff City Smoke Shop
01.2023 - 10.2025
Digital Marketing & Social Media Strategist
Freelance
01.2020 - Current
Social Media Strategist & Content Creator
Tiktok
01.2020 - Current
Marketing & Business Development Assistant
Dallas Wholesale Tire Shop
01.2018 - Current
Master of Arts - Social Work
The University of Texas At Arlington
Bachelor of Arts - SOCIAL WORK
The University of Texas At Arlington