Hannasthazia Depeine

Storm Wigs – Luxury Wig & Hair Extension Retail Brand (Brick-and-Mortar Salon & E-Commerce)

12 years

• Founded, scaled, and operated a luxury omnichannel retail business, combining a brick-and-mortar salon environment with a fully integrated e-commerce platform, generating approximately $438,000 in annual revenue
• Directed end-to-end business operations across both physical and digital channels, including revenue management, profit optimization, pricing strategy, and customer retention
• Designed, launched, and managed the brand’s e-commerce website, optimizing digital customer experience, product merchandising, and online conversion performance
• Led in-store customer experience strategy, ensuring premium service delivery aligned with luxury brand standards
• Oversaw product assortment, inventory planning, purchasing, and stock replenishment across both retail and service channels
• Developed and executed integrated sales strategies across in-person and online platforms to maximize revenue and customer lifetime value
• Creative-directed and produced branded campaigns, including model sourcing, photoshoot coordination, photography execution, and visual merchandising
• Managed all social media strategy, content planning, campaign execution, and customer engagement, driving brand awareness and customer acquisition
• Analyzed sales trends, customer behavior, and product performance to inform merchandising decisions, pricing adjustments, and promotional strategies
• Built and maintained a loyal, high-value client portfolio through relationship-driven service and consistent premium brand execution
• Negotiated vendor relationships and managed procurement to support operational efficiency and margin optimization

• Led strategic growth initiatives for a luxury lifestyle property brand focused on customer acquisition, resident retention, and market differentiation
• Served as lead stakeholder contact for brand development strategy, campaign planning, and customer engagement initiatives
• Developed and presented executive-level proposals centered on revenue-driving marketing initiatives and premium customer experience strategy
• Managed campaign calendars, performance reporting, deliverable timelines, and cross-functional approvals
• Conducted competitive market analysis and identified opportunities for product positioning and brand expansion
• Led new business initiatives including experiential activations, visual merchandising concepts, and digital growth strategy
• Partnered with leadership stakeholders to align brand vision, launch initiatives, and communication cadence
• Drove premium visual storytelling and customer-facing brand execution to strengthen luxury positioning

Managed high-volume logistics workflows in a deadline-sensitive operational environment

• Maintained excellence in service execution, route efficiency, and customer-facing issue resolution

• Ensured compliance with operational standards, safety procedures, and service timelines

• Demonstrated strong problem-solving capabilities in fast-paced field operations

• Collaborated with supervisors and cross-functional teams to resolve service disruptions and operational challenges