Hanou Wang
Summary
Detail-oriented Finance Assistant with experience in market research and consumer behavior analysis. Developed integrated marketing campaigns that increased brand visibility while managing multiple projects. Collaborated with cross-functional teams to enhance content engagement, driving client management and process improvement. Ensured accurate record-keeping of marketing efforts, demonstrating strong organizational skills vital for financial documentation.
Overview
4
4
years of professional experience
2026
2026
years of post-secondary education
Work History
Marketing and Communications Manager
Heytea
New York, New York
12.2024 - Current
- Developed and executed integrated marketing campaigns, enhancing brand visibility and customer engagement across multiple platforms.
- Collaborated with cross-functional teams to create compelling content, improving audience reach and driving brand loyalty.
- Analyzed market trends and customer feedback, informing strategic decisions that strengthened product positioning and messaging.
- Organized press conferences, product launches, and promotional activities, enhancing audience engagement and brand awareness.
- Coordinated mock-ups and preliminary layout designs for print collateral, aligning execution with customer vision and brand standards.
Marketing Associate
Shanghai Dongjun Baiyang Advertising Co., Ltd.
Shanghai, China, China
06.2025 - 08.2025
- Developed email campaigns that engaged customers and generated leads.
- Conducted market research to identify trends in consumer behavior.
- Managed vendor relationships for advertising and promotional services, ensuring alignment with marketing goals.
- Maintained accurate records of all marketing efforts.
- Formulated and implemented strategies to protect and enhance annual company revenue.
Research Assistant
Princeton University
Princeton, New Jersey
02.2022 - 08.2022
- Designed and implemented experiments, advancing research findings and methodologies.
- Collaborated with faculty and graduate students on data collection and analysis, fostering a productive research environment and driving project success.
- Conducted extensive literature reviews to support research projects, enhancing the team's knowledge base and project outcomes.
- Researched and supported patent applications, ensuring compliance with intellectual property regulations and improving submission quality.
- Collaborated with cross-functional teams to identify innovative technologies, facilitating streamlined patent development and protection strategies.
Education
Bachelor of Science - Global Finance
Fordham University
New York, NY 09.2023 - 02.2026
Tabor Academy
Marion, MASkills
- Financial analysis
- Data analysis
- Client management
- Process improvement
- Market research
- Brand strategy
- Multicultural marketing
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Affiliations
- I’m the co-founder and leader of Fordham university’s Chinese club. I was able to reach out and gained us the financial support in exchange for capital exchange of resource with NYstudents and hosted multiple events. The activities does not only promote diversity but also adds exposure to the traditional rituals.
Timeline
Marketing Associate
Shanghai Dongjun Baiyang Advertising Co., Ltd.
06.2025 - 08.2025
Marketing and Communications Manager
Heytea
12.2024 - Current
Bachelor of Science - Global Finance
Fordham University
09.2023 - 02.2026
Research Assistant
Princeton University
02.2022 - 08.2022
Tabor Academy