HaRin Kang
Los Angeles,California
Summary
Marketing and strategy professional with experience leading brand launches, cross-functional projects, and growth initiatives across consumer brands, media, and retail. Skilled in coordinating campaigns, analyzing customer and market data, and working across teams to improve execution and business performance. Brings a balance of strategic thinking, operational organization, and data-informed decision-making in fast-paced environments.
Overview
13
13
years of professional experience
Work History
Chief Marketing Officer (Co-founder)
Lazy Society
05.2018 - 03.2026
- Redefining men's grooming for millennials with shaving care and innovative customer experiences.
- Led end-to-end launch strategy and operational execution for a premium consumer brand, coordinating cross-functional initiatives across marketing, creative, operations, and external partners.
- Built scalable workflows and data-driven marketing strategies using SQL, Google Analytics, audience segmentation, and performance analysis to optimize launch execution and customer experience.
- Managed integrated multi-channel campaigns across SNS, digital advertising, YouTube, OOH, and pop-ups, driving significant user acquisition, engagement growth, and a 500% ROI.
- Supported executive decision-making through forecasting models, stakeholder communication, and strategic planning that contributed to rapid business growth and successful investment decisions.
- Achievements & Responsibilities
Data Strategy Officer
Hacer
12.2022 - 03.2026
- Supported launch and merchandising strategies for global home furnishing brands(Wendelbo, Stelton) entering the Korean market through customer, market, and sales analysis.
- Partnered cross-functionally with operations, merchandising, and business teams to align launch priorities, pricing strategies, and inventory planning initiatives.
- Built forecasting and reporting workflows that improved operational efficiency, optimized inventory management, and reduced stock shortages.
- Delivered data-informed insights and customer segmentation strategies to improve targeting, workflow optimization, and business decision-making.
- Achievements/Tasks
Marketing Director
Munhakdongnae Publisher
05.2016 - 04.2018
- Directed cross-functional marketing campaigns and launch initiatives across digital, video, audio, and graphic content platforms.
- Utilized audience insights, sales analysis, and strategic planning to improve campaign performance and increase annual sales by 300%.
- Improved operational efficiency and reduced costs through long-term forecasting, workflow optimization, and production planning strategies.
- Coordinated with internal stakeholders and external partners to manage campaign deliverables, launch schedules, and execution priorities.
- Achievements/Tasks
Media Planner
Mindshare (GroupM/WPP)
03.2013 - 03.2014
- Managed multi-channel media planning and campaign execution for global brands including L'Oréal, Dyson, Rolex, and Red Bull.
- Coordinated across clients, media partners, and internal teams to support large-scale campaign launches and strategic execution within tight timelines.
- Conducted audience, competitor, and market analysis to support data-informed media recommendations and campaign positioning strategies.
- Oversaw strategic allocation and performance tracking of marketing budgets totaling 8 billion KRW.
- Achievements/Tasks
Education
Master of Information And Data Science - Data Science
University of California
Berkeley, California05-2027
Bachelor of Business Administration - International Business
The George Washington University
Washington, D.C.05-2012
Skills
- Cross-Functional Project Management
- Launch & Campaign Execution
- Communication & Team Coordination
- Data-Driven Strategy & Analytics
Timeline
Data Strategy Officer
Hacer
12.2022 - 03.2026
Chief Marketing Officer (Co-founder)
Lazy Society
05.2018 - 03.2026
Marketing Director
Munhakdongnae Publisher
05.2016 - 04.2018
Media Planner
Mindshare (GroupM/WPP)
03.2013 - 03.2014
Master of Information And Data Science - Data Science
University of California
Bachelor of Business Administration - International Business
The George Washington University