Harmony Santacruz
Austin,TX
Summary
I’m a social media and content enthusiast eager to turn big ideas into impactful digital experiences! As a recent grad, I bring a unique mix of fresh perspectives, adaptability, and a solid grounding in social media strategy, ready to help brands shine online. With experience in designing engaging content, managing multiple platforms, and building communities for small businesses, I’m excited to apply my skills to a dynamic marketing team. Actively seeking opportunities in Austin with a targeted start date of February 2025.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Mary Lou's School of Dance
09.2023 - Current
- Spearheaded the creation and implementation of a monthly social media calendar, increasing engagement across platforms and growing the follower base by 7.5% within the first three months.
- Designed and distributed a monthly email newsletter, improving communication with students and families.
- Developed digital content, including posts, stories, and reels, tailored to promote classes, events, and community highlights, fostering a loyal and engaged online community.
- Instagram: @marylous_dance
Dance Teacher
Mary Lou's School of Dance
07.2021 - Current
- Choreographed routines for recitals and performances.
- Planned, prepared, and delivered lesson plans introducing students to proper dance technique.
- Recognized and adapted to different learning styles to productively communicate and teach materials to all students.
- Cultivated a positive learning environment by establishing clear expectations and fostering open communication between students, parents, and staff.
Website Creation
Limelight Spirit
07.2024 - 07.2024
- Enhancing user experience through intuitive design and cohesive branding.
- Designed and developed registration forms, improving customer engagement and ease of sign-up for events.
- Collaborated closely with the business owner to align the website’s visual elements with the brand’s mission and aesthetic.
- www.limelightspirit.com
Website Creation
Redeemed Wood
07.2024 - 07.2024
- Designed and organized the Redeemed Wood e-commerce website, establishing a user-friendly layout and branding consistency to enhance customer experience and drive sales.
- Managed product listings and online store organization, contributing to a streamlined shopping experience that facilitated higher engagement.
- www.rdeemedwood.com
Student Athlete
Texas State University Athletics
08.2020 - 05.2023
- Member of the Texas State Strutters and their Pom Squad for 3 years.
- Held the position of Line Officer: managed and headed communications for team members.
- Devoted an average of 20-25 hours per week to training, conditioning, practices, meetings and games.
Education
B.F.A. - Dance Education
Texas State University
San Marcos, TX12.2024
Skills
- Content Creation: Social Media Content Strategy, Graphic Design, Video Editing, Photography
- Digital Marketing Tools: Canva, Vista Social, Email Marketing
Timeline
Website Creation
Limelight Spirit
07.2024 - 07.2024
Website Creation
Redeemed Wood
07.2024 - 07.2024
Social Media Manager
Mary Lou's School of Dance
09.2023 - Current
Dance Teacher
Mary Lou's School of Dance
07.2021 - Current
Student Athlete
Texas State University Athletics
08.2020 - 05.2023
B.F.A. - Dance Education
Texas State University
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