Assistant Product Manager - Footwear
- Led product realization and development efforts for Champion's footwear segment, focusing on driving growth and operational excellence
- Conducted market research and analysis, developed go-to-market strategies, and collaborated cross-functionally to meet key deliverables
- Managed style efficiency and SKU productivity for direct-to-consumer channels, optimizing product lines for maximum impact.
- Drove the end-to-end go-to-market process, providing valuable insights and coordination across various teams.
- Provide weekly, monthly, quarterly, and seasonal insights for online and store performances.
- Conducted quarterly insights that helped drive future-plans
- Build and managed on-site merchandising assets to support key footwear stories and products
- Developed GTM strategies and worked with the brand marketing teams to facilitate copy, imagery, and marketing needs for creative assets.