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Dynamic and results-driven Business Operations Specialist with 7+ years of experience in integrating marketing, operations, and technology to drive business growth. Seeking to leverage expertise in CRM management, SEO, digital strategy, and crossfunctional collaboration to contribute to a forward-thinking organization's operational efficiency and customer engagement. Adept at using tools like Zoho CRM, HubSpot, WordPress, and Google Analytics to deliver data-driven insights and impactful outcomes.

Experienced Program Manager/Leader skilled in managing IT and marketing programs for over 10 years with strategic mindset and program solving. Demonstrated successful delivery of programs through SDLC, agile processes, customer-centric approach, and cross-functional team leadership. SAFe and PMP certified with computer science and business administration background.

Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

I am a business professional with over 18 years of experience in Business Operations leading successful projects and cross-functional teams for a top global corporation and many international startup companies. My areas of expertise include Strategic Business Planning and Execution, Project/Program Management, Human Resources and Talent Acquisition Management, Process Improvement, Information Technology, Product, Problem Solving, Operational Performance Metrics, Compliance and Risk Management, Marketing, Supply Chain Management, Vendor Relationship, Procurement, and Customer Success.

Harsha Bharti

Summary

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MBA - STEM

BBA - Marketing

Work History

Graduate Associate

Business Development Associate

Retail Strategy Consultant

Senior Product Development and Research

Leadership Experience

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Graduate Associate

Business Development Associate

Retail Strategy Consultant

MBA - STEM

Senior Product Development and Research

BBA - Marketing

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